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LinkedIn is Reportedly Testing TikTok-Like Short Videos; Here's What Users can Expect

LinkedIn, the professional networking platform, has been making waves with its experimentation in introducing a TikTok-like video feature
Cover Image Source: Unspalsh | Souvik Banerjee
Cover Image Source: Unspalsh | Souvik Banerjee

Social media platforms such as TikTok have become avenues for employees to express grievances and set new trends for the workplace, at a time when younger professionals are joining the workforce. But a wave of layoffs has also made job portals such as LikedIn more relevant than ever before, and they intend to increase visibility in the digital realm. Recently, LinkedIn, which is also a professional networking platform, has been creating a buzz with its experiment involving the introduction of a TikTok-like video feature.

This new feature has sparked excitement and curiosity among users, many of whom have taken to various social media platforms to share their initial impressions. A notable aspect of this development is the introduction of a vertical video feed, reminiscent of the interfaces seen on Instagram and TikTok. This departure from LinkedIn's traditional layout indicates a willingness to embrace trends popularized by other social media giants.


User reactions to the new feature have been largely positive, with some likening the experience to "TikTok for work." The integration of vertical videos into the platform opens up new avenues for content consumption and interaction, potentially fostering a more engaging user experience. As demonstrated by early adopters, such as Karine Hsu and Austin Null, there is a sense of anticipation regarding the possibilities this feature holds for professional networking and content dissemination.

Vertical videos have emerged as a dominant format across various social media platforms, particularly among younger demographics. Their popularity can be attributed to several factors, including their immersive nature, ease of consumption, and compatibility with mobile devices. Unlike traditional horizontal videos, vertical videos are optimized for viewing on smartphones.

TikTok logo | Getty Images | Photo by Dan Kitwood
TikTok logo | Getty Images | Photo by Dan Kitwood

Moreover, the bite-sized nature of vertical videos lends itself well to quick and digestible content, ideal for capturing users' attention in today's fast-paced digital landscape. By adopting this format, LinkedIn aims to capitalize on the trend towards shorter, more visually compelling content that resonates with modern audiences.

The success of platforms like TikTok underscores the appeal of vertical video content and its ability to captivate users through a continuous stream of engaging clips. The addiction to endless scrolling has raised concerns among policymakers and health experts, prompting discussions about the potential impact on mental health and well-being. Despite these concerns, the allure of vertical video persists, driving innovation and experimentation across the social media landscape.

Representative Image | Pexels | Photo by Photo by Ivan Samkov
Representative Image | Pexels | Photo by Photo by Ivan Samkov

Incorporating vertical videos into its platform represents a strategic move for LinkedIn as it seeks to expand its user base and enhance engagement among existing members. By embracing trends popularized by platforms like TikTok, LinkedIn demonstrates its commitment to remaining a relevant and dynamic hub for professional networking and content sharing.

It may not be able to compete with TikTok in the short-video market, but LinkedIn can make professional networking and job postings a lot more engaging by using a format that has gained popularity among younger audiences. As the testing phase for the new feature continues, it will be interesting to see how users respond and how LinkedIn adapts based on feedback and usage data.