ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Tiktoker 'De-influences' People and Urges Them to Make Better Shopping Decisions

She has made many videos exposing certain brands that she felt were not selling things that should be bought.
PUBLISHED DEC 27, 2023
Cover Image Source: TikTok | @wangjenniferr
Cover Image Source: TikTok | @wangjenniferr

In an age when every page you come across on social media is either directly trying to sell you something or indirectly leading you to buy something, de-influencing is slowly becoming a thing. When someone is convincing you not to spend your hard-earned money on something that is not worth it, they are de-influencing you. Currently, there are more than 200 million views on TikTok with the hashtag de-influencing. 

Canadian TikToker @wangjenniferr took to the video-sharing platform and tried to convince people against buying clothing at big-name stores. "Quality comes with a price tag and fast fashion greatly skewed our perception of what quality clothes should cost,” she told Daily Hive. According to Wang, some brands like Fort, J Crew, Aritzia, and Alo Yoga don't sell products that justify their price tag. 

Pexels | Kai Pilger
A row of clothes (representational image) | Pexels/Kai Pilger

Wang's review about Aritzia brought her to the spotlight.“Let me show you some stuff I would never buy from Aritzia and why,” she said in a video that was originally posted in September 2023. She shared how the ripped fabric of some of the items is below par and a few items are even made of "vegan leather." "I consider myself an environmentalist, so to see the increasing problem of textile waste pollution and being a fashion enthusiast, I decided to do something about it," she told the publication. She has since made many videos exposing certain brands that she felt were not selling things that should be bought.

In another video that received over 2 million views, Wang talks about the Vancouver-based brand, Oak and Fort. "I can’t believe people think Oak and Fort is good quality," she says in the video as she begins her review of a sweater she spotted on the store’s window mannequin. “A whopping $108 and for what? For an uneven knit with huge holes in it, this isn’t even straight,” she added. The inside is super messy, and it’s acrylic. Out of all synthetics for sweaters, acrylic is the worst,” Wang continues, explaining that the material is “deceiving because it is soft,” but only for a few washes. 

Knitted sweater (representational image) | Pexels/Vlada Karpovich
Knitted sweater (representational image) | Pexels/Vlada Karpovich

She also talks about the activewear brand, Alo Yoga, "If you shop at Alo, can you tell me why? This sweatshirt is not even 100% cotton; it looks like something you could buy at Walmart and costs $130," she says. "Sixty-four dollars for this see-through shirt. You can see the tag and messy stitching. I just don’t see the hype here," she added. 

Wang urges people to take a look at the stitching of the clothing before actually making a purchase. "Always check that the stitching is even, look for missing stitches, and check where the stitches end to make sure it looks neat and there isn’t any excess bulk or untrimmed threads," she says. 



 

Besides de-influencing her followers about certain products, Wang also makes recommendations. "Every store balances their inventory between high and low-margin goods. So, of course, some items are worth buying, and others aren’t. My content is focused on education to help shoppers pick out the worthwhile items and leave the rip-offs behind," she told the publication.

"Every store has some worthwhile items, and some aren’t. That’s why I hesitate to recommend brands or stores because a brand name doesn’t guarantee quality," she added. 

She says that she has academic research skills backing her knowledge, "Although I don’t have a formal fashion background, it’s easy for me to apply my research to learn about fashion. I’m also a self-taught seamstress, so that experience helped me be more astute about clothing construction and stitching," she said.

MORE ON MARKET REALIST
The Texas inventor pitched a generator named after him on the third season of Shark Tank.
9 hours ago
Despite putting the contestant in an awkward position the host did get the audience to laugh.
16 hours ago
Although fans have admired his energy on the episode for years, Paul revealed why he wasn't too happy.
18 hours ago
It took more than a decade and an amazing invention for Les Cookson to secure a deal on Shark Tank.
21 hours ago
The contestant was also defended by some who said they would've made the same mistake.
1 day ago
While the item received a record-breaking appraisal, a flaw prevented its value from going higher.
1 day ago
She has starred in classic films such as "Sixteen Candles", "The Lost Boys", and "Twister".
2 days ago
What is Judy Sheindlin’s salary per episode? Here’s what we know about the TV judge and her new IMDb TV show, ‘Judy Justice.’
2 days ago
Sajak was criticized by fans on the internet but the contestant clarified that it was just for fun.
2 days ago
Danielle Perez had gone viral after talking about the awkward moment on "The Price is Right" on social media.
3 days ago
The singer also got Malone's number but is only focusing on sharing his work with him for now.
3 days ago
The incident did not bring down the woman's excitement as she kept jumping on stage.
3 days ago
The guest had no idea whose face was engraved on the top of the box and how much it cost.
4 days ago
The young entrepreneur saw a common problem kids his age faced and came up with an invention.
4 days ago
It was a gift from the father of his first client to whom he had sold a condo.
4 days ago
The singer wanted to celebrate his journey by sending fans to the place linked to his early days.
4 days ago
Wait till you hear the list of weird prizes that 'Price is Right' gave in the '50s.
5 days ago
The bottled water from the popular retailer has nanoplastic particles more than the firm's limits.
5 days ago
Most of the sharks had concerns about water pressure even though the product impressed them.
5 days ago
The host wanted to be sure about the signature that added a lot of value to the doll and the cards.
6 days ago