ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

Walmart shopper issues warning after he performed a 'test' on Great Value bread: 'It's not real...'

The creator’s concern was that the bread retained its original shape despite being crushed.
PUBLISHED MAY 31, 2025
Screenshots showing the TikTok user experimenting with the bread. (Cover image source: TikTok | @codey91allen)
Screenshots showing the TikTok user experimenting with the bread. (Cover image source: TikTok | @codey91allen)

Walmart’s in-house brand, Great Value, was supposed to offer good-quality products at an affordable price, as the name suggests. But in the past couple of years, it has been facing flak from shoppers on social media. Items such as sauces, spice mixes, juices, or meat are mostly under scrutiny. However, recently, one TikTok creator questioned the brand about one of the most basic food items in the world today, which is bread. The creator’s concern was that the bread retained its original shape despite being crushed.

TikTok user Codey (@codey91allen) shared a video of an experiment he did with Great Value bread, and as per a Daily Dot report, it has received more than 2.2 million views. He lays the bread on the table and pushes it from the top down with a lot of pressure. However, as soon as he takes his hand off, the bread reverts to its original shape. This planted a seed of doubt in his head about what they put in the bread.

“What happened to bread, guys? Because I do not remember bread ever being like this,” he said. Codey even stated that it did not feel like real bread when he squished it. To be fair to the creator, it did seem quite unnatural the way the bread just popped back up as if nothing had happened. “I just squished this; it should be completely demolished. Applying pressure, this comes back up,” he added. “What is in the food that they are feeding us?”

Screenshots showing the TikTok user squishing the bread and it coming right back up. (Image credit: TikTok | @codey91allen)
Screenshots showing the TikTok user squishing the bread and it coming right back up. (Image source: TikTok | @codey91allen)

Viewers shared Codey’s concerns and voiced their opinions in the comments section of the video. “Remember how we used to have to worry about smashing the bread lol,” one user commented. “It’s not real bread. It’s chemicals and plastic,” added another. “It’s not real bread. Look at the ingredients. Bread shouldn’t have that many,” one more user wrote.

Bread is not the only ‘not real’ thing that Great Value customers have raised a concern about of late. TikTok creator named Julie (@julie_lunar) shared a video on the platform in which she and her partner conducted an experiment on the brand’s ice cream sandwiches that was concerning. Now, frozen desserts and ice cream are not the same, and a brand selling frozen desserts cannot advertise its products as ice cream.

“So the conspiracy theory is that these are not real ice cream,” Julie said. “Apparently, if you leave these out, they don’t melt. We’re gonna take these home, leave them out, and see if they melt.” The couple bought a big box of ice cream sandwiches and left one of them out on a plate overnight. Sure enough, it didn’t melt and only became a squishy substance.


@julie_lunar This is actually scary Walmart 💀 #fyp #icecreamsandwich #walmart ♬ original sound - Julie

 

Its color changed, however, to light yellow from white. “Oh no. Why does it have a weird yellow tint?” Julie’s partner asked upon seeing, but said that he would eat it anyway. “Poisoning America for decades,” a viewer commented. “The government is making us sick! Why is most of American food illegal in other countries???” one more user asked. “Food shouldn't be chemistry,” another viewer mentioned.

For more such content, follow @codey91allen on TikTok

RELATED TOPICS WALMART
MORE ON MARKET REALIST
While the ownership rate rebounded after years of decline, millennials still feel cost is a hurdle.
16 hours ago
TrumpRx costs may be as much as 80% less than normal listings, though actual savings may differ.
20 hours ago
The Amazon boss laid off a third of The Washington Post employees, including reporters on duty.
20 hours ago
Members are now required to scan their membership cards simply to get inside a Costco store.
21 hours ago
Natalie's younger daughter Bailey couldn't hold back her tears after her mother won a grand total of $63,990.
1 day ago
It seemed at one point that the contestant might have missed her chance to win big.
1 day ago
The FDA recently slapped a Class-II warning label on the product, which was sold by the thousands.
1 day ago
The city's law dictates that all businesses using such surveillance tech must make it public.
1 day ago
"I mean, if he came in and said, 'I want to raise them' ... he would not have gotten the job," Trump emphasized on Warsh's role.
1 day ago
He also claimed that such billionaires pay their taxes and give their wealth back to the community.
1 day ago
"Best sliced aged white cheddar in the market that’s farmer-owned and uses zero hormones, zero RBSt, and zero GMO in dairy," a user wrote.
1 day ago
Griffin expressed unease over alleged favoritism, saying that CEOs find it repulsive that the government interacts with corporate America.
1 day ago
"Daniel solved the "bear hug" and continued hugging people, even hugging a car! He was a spectacular sight today," a fan reacted.
2 days ago
While the official website says contributions could grow over $1 million, the details are unclear.
2 days ago
Fans of the show loved what Jennings had discovered and made their feelings known.
2 days ago
The contestant took the advice of her man, who was in the studio audience.
2 days ago
Under this scheme, home buyers will have three years to pay the down payment.
2 days ago
The labeling error meant that the bottles did not show a lot number and expiration date.
2 days ago
The achievement puts the retailer in a list dominated by tech companies.
2 days ago
Sankar pointed out that there an incredible amount of fear around the AI boom.
2 days ago