ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

Walmart shopper issues warning after he performed a 'test' on Great Value bread: 'It's not real...'

The creator’s concern was that the bread retained its original shape despite being crushed.
PUBLISHED MAY 31, 2025
Screenshots showing the TikTok user experimenting with the bread. (Cover image source: TikTok | @codey91allen)
Screenshots showing the TikTok user experimenting with the bread. (Cover image source: TikTok | @codey91allen)

Walmart’s in-house brand, Great Value, was supposed to offer good-quality products at an affordable price, as the name suggests. But in the past couple of years, it has been facing flak from shoppers on social media. Items such as sauces, spice mixes, juices, or meat are mostly under scrutiny. However, recently, one TikTok creator questioned the brand about one of the most basic food items in the world today, which is bread. The creator’s concern was that the bread retained its original shape despite being crushed.

TikTok user Codey (@codey91allen) shared a video of an experiment he did with Great Value bread, and as per a Daily Dot report, it has received more than 2.2 million views. He lays the bread on the table and pushes it from the top down with a lot of pressure. However, as soon as he takes his hand off, the bread reverts to its original shape. This planted a seed of doubt in his head about what they put in the bread.

“What happened to bread, guys? Because I do not remember bread ever being like this,” he said. Codey even stated that it did not feel like real bread when he squished it. To be fair to the creator, it did seem quite unnatural the way the bread just popped back up as if nothing had happened. “I just squished this; it should be completely demolished. Applying pressure, this comes back up,” he added. “What is in the food that they are feeding us?”

Screenshots showing the TikTok user squishing the bread and it coming right back up. (Image credit: TikTok | @codey91allen)
Screenshots showing the TikTok user squishing the bread and it coming right back up. (Image source: TikTok | @codey91allen)

Viewers shared Codey’s concerns and voiced their opinions in the comments section of the video. “Remember how we used to have to worry about smashing the bread lol,” one user commented. “It’s not real bread. It’s chemicals and plastic,” added another. “It’s not real bread. Look at the ingredients. Bread shouldn’t have that many,” one more user wrote.

Bread is not the only ‘not real’ thing that Great Value customers have raised a concern about of late. TikTok creator named Julie (@julie_lunar) shared a video on the platform in which she and her partner conducted an experiment on the brand’s ice cream sandwiches that was concerning. Now, frozen desserts and ice cream are not the same, and a brand selling frozen desserts cannot advertise its products as ice cream.

“So the conspiracy theory is that these are not real ice cream,” Julie said. “Apparently, if you leave these out, they don’t melt. We’re gonna take these home, leave them out, and see if they melt.” The couple bought a big box of ice cream sandwiches and left one of them out on a plate overnight. Sure enough, it didn’t melt and only became a squishy substance.


@julie_lunar This is actually scary Walmart 💀 #fyp #icecreamsandwich #walmart ♬ original sound - Julie

 

Its color changed, however, to light yellow from white. “Oh no. Why does it have a weird yellow tint?” Julie’s partner asked upon seeing, but said that he would eat it anyway. “Poisoning America for decades,” a viewer commented. “The government is making us sick! Why is most of American food illegal in other countries???” one more user asked. “Food shouldn't be chemistry,” another viewer mentioned.

For more such content, follow @codey91allen on TikTok

RELATED TOPICS WALMART
MORE ON MARKET REALIST
The TikTok user shared that the cost of 122 grocery items back then was just $155.
14 hours ago
The cost of living adjustment (COLA) won't be as high as it is now in a year's time.
15 hours ago
Mortgage rates have been falling in the last year, but the housing market hasn't done well.
15 hours ago
The contestant was following the host's advice, but even he did not expect it to work so well.
15 hours ago
A man's Walmart experience where an item that cost $12 online, surged to $29 at store, irks the internet
15 hours ago
The Treasury Secretary also asked the Fed to go forward with an open mind in 2026.
17 hours ago
The South provides a unique shot at affordable living, which is attractive to millions.
17 hours ago
"Dan's big win was adding the vowel "I" to his letter combo. Congratulations on $40K!" a fan reacted.
1 day ago
President Trump said he would ask the Congress to 'codify' the ban and share more details soon.
1 day ago
The show also led to a surge of interest in several products that translated into rising sales.
1 day ago
The contestant had the best chance to win the car but her own choices cost her.
1 day ago
It turns out that a lot of Americans are not interested in or adept at doing hands-on work.
1 day ago
The player was able to match five of the six numbers, including the Powerball number.
1 day ago
The HHS Secretary urged Americans to consume healthy food, but their prices are the biggest problem.
1 day ago
The cookies were sold during December of last year and could lead to fatal instances.
1 day ago
"I'm not going to lie, that was a tough puzzle. Deceptively tough. Sorry about the loss! No shade to you for that one," a fan reacted.
2 days ago
Other users were also invested in the way the product turned out days later.
2 days ago
The President has a lot of work to do ahead of the Midterms for his party to do well.
2 days ago
President Trump recently captured Nicolas Maduro, sending markets into a frenzy.
2 days ago
When users ask for product recommendations, advertisements will show up as sponsored prompts.
2 days ago