Here's why Unilever's Ice Cream Spinoff Will Leave a Bitter Aftertaste for 7,500 Employees
The tech sector has been rocked by layoffs which have affected hundreds of thousands of employees including those working at major firms such as Google and Amazon. But this trend is now affecting other sectors as well and one of the world's top consumer goods firms Unilever isn't untouched by it either. It recently unveiled a bold restructuring plan aimed at enhancing efficiency and shareholder value, which involves a spinoff of its renowned ice cream division, home to beloved brands such as Magnum and Ben & Jerry's. But as part of its plans to streamline operations, the firm will also slash as many as 7,500 jobs globally.
The decision to spin off the ice cream unit marks a significant shift in Unilever's operational structure. The company, headquartered in London, revealed that this separation process has already commenced and is anticipated to conclude by the end of 2025. While the ice cream business is currently in the process of establishing a new head office in Amsterdam, Unilever's CEO Hein Schumacher hinted at the possibility of exploring alternative listing options.
Investors responded positively to the news, with Unilever's stock witnessing a notable surge of nearly 6% following the announcement. This optimism was echoed by activist investor Nelson Peltz's fund and major shareholder Aviva, signaling widespread approval within the investment community.
Unilever's strategic objectives post-spinoff are clear: aiming for mid-single-digit underlying sales growth and modest margin enhancement. The ice cream division presently contributes approximately 16% to Unilever's global sales, with some regional markets seeing even more substantial contributions.
In conjunction with the spinoff, Unilever has initiated a comprehensive cost-saving program, targeting approximately $869 million in savings over the next three years. This initiative, however, comes with a human cost, as around 7,500 jobs, primarily office-based roles, are expected to be impacted. Despite representing approximately 5.9% of Unilever's workforce, the specifics regarding which regions will bear the brunt of these job cuts remain undisclosed.
The restructuring efforts underscore CEO Hein Schumacher's commitment to revitalizing Unilever's performance following a period of underperformance. Schumacher, who assumed the CEO role in July, has been resolute in his mission to streamline the company's operations and refocus on its core strengths. His predecessor, Alan Jope, faced criticism for allowing the company's brand portfolio to become overly diversified, a move that arguably led to managerial distractions and underwhelming financial results.
Unilever's decision to undertake these bold strategic initiatives has garnered support from influential stakeholders, including activist investor Nelson Peltz, whose Trian investment vehicle holds a 1.45% stake in the company.
The market's initial reaction to Unilever's announcements has been overwhelmingly positive, with shares surging and analysts expressing optimism about the company's prospects. The focus on consolidating around 30 key brands, representing 70% of sales, aligns with the company's commitment to operational efficiency and maximizing shareholder returns.
With a clear roadmap in place and strategic initiatives underway, Unilever is poised to emerge as a leaner, more agile organization, primed for sustained growth and success in the highly competitive consumer goods landscape.