ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Hubspot and TikTok’s Dynamic Partnership Aims to Revolutionize B2B Customer Acquisition

By integrating TikTok's engaged short-form video platform with HubSpot's CRM, businesses can seamlessly capture leads and personalize campaigns.
PUBLISHED JAN 12, 2024
Cover Image Source: Atmosphere at INBOUND 2023 day 1 Powered by HubSpot at Boston Convention and Exhibition Center | Getty Images | Photo by Chance Yeh
Cover Image Source: Atmosphere at INBOUND 2023 day 1 Powered by HubSpot at Boston Convention and Exhibition Center | Getty Images | Photo by Chance Yeh

In a significant move to transform B2B marketing, HubSpot and TikTok have announced a pioneering partnership. This collaboration is set to make community-based customer acquisition more accessible than ever for B2B brands. Leveraging the synergy of TikTok's dynamic short-form mobile video platform and HubSpot's sophisticated customer relationship management (CRM) tools, the partnership is a game changer for businesses in Singapore looking to scale and drive unprecedented growth, per CIO.

TikTok logo is displayed | Getty Images | Photo by Dan Kitwood
TikTok logo is displayed | Getty Images | Photo by Dan Kitwood

With the rapid evolution of social media as a key player in brand and product discovery, this partnership arrives at a crucial time. A recent 2023 survey by HubSpot among business leaders in Singapore revealed a growing concern: 43% of respondents noted a decline in the effectiveness of their traditional customer acquisition strategies. The integration of TikTok’s highly engaged platform, where 87% of Southeast Asian users discover new brands and products, with HubSpot’s CRM, aims to address these challenges effectively. The partnership is particularly timely as 58% of TikTok's global users have expressed a higher likelihood of making a purchase after viewing a lead generation ad on the platform.

Kat Warboys, Marketing Director of APAC at HubSpot, highlights the significance of this collaboration. She points out that TikTok's expanding influence is reshaping consumer interactions with brands. The integration simplifies the lead-capturing process, allowing brands to gain a comprehensive understanding of their customers. This understanding is key to personalizing consumer interactions, thereby, fostering more loyal customer relationships–an essential factor in today’s competitive market. HubSpot customers can now easily integrate their TikTok for Business accounts, deploy lead-generating ads on TikTok, and seamlessly sync these leads with HubSpot's CRM in real time.

HubSpot Co-founder and CEO Brian Halligan speaks onstage at the ONWARD17 Conference- Day 2 | Getty Images | Photo by Brad Barket
HubSpot Co-founder and CEO Brian Halligan speaks onstage at the ONWARD17 Conference- Day 2 | Getty Images | Photo by Brad Barket

The integration empowers businesses to engage leads through HubSpot's Marketing Hub, creating personalized campaigns across various channels including email, paid ads, and SMS. The new Sales Hub also plays a crucial role, enabling smarter prospecting and organized management of qualified leads, paving the way for successful deal closures. Additionally, HubSpot's AI-powered reporting tools provide invaluable insights, helping businesses understand campaign results and focus on the most effective strategies.

Ng Chew Wee, Head of Business Marketing APAC at TikTok, expresses excitement over the partnership’s potential to tap into the daily-engaged TikTok user base in Asia Pacific. The collaboration is seen as a stepping stone towards empowering businesses in the region, enhancing their capabilities in customer acquisition, and accelerating growth.

This partnership between HubSpot and TikTok marks a transformative step for B2B marketing in Singapore and potentially the wider Asia Pacific region. By combining the strengths of a leading CRM platform with the vast, engaged audience of a popular social media platform, the initiative promises to open new doors for customer acquisition and business growth in an increasingly digital world.

MORE ON MARKET REALIST
The player Titus Stevens missed out on taking home nearly $65,000 over an easy puzzle.
4 hours ago
Harvey couldn't control himself after hearing some of the answers.
5 hours ago
The thrift store find turned out to be quite profitable for the seller named Kimberly.
1 day ago
The creator showed proof that the store jacked up the price of an item by $3 during a sale.
2 days ago
The contestant, Linda Rivera failed to crack a seemingly easy phrase in the finale.
2 days ago
Fans couldn't believe that the player chose to miss out on such a good opportunity.
2 days ago
Host Drew Carey had to point out how loud the viewers were before the emotional victory.
3 days ago
While the guest got a massive appraisal for her grandma's ring, she was clear on her stand.
3 days ago
While some blamed the tough puzzle, a few were disappointed with the player, Rob Schwandt.
3 days ago
The player was a bit too excited for the trip and so was her husband in the audience.
4 days ago
The player, Ashton Hildebrand when on to win the showcase for prizes worth over $52,000.
4 days ago
The guest, Jad managed to bring a deal back from the dead and get exactly the amount he asked for.
4 days ago
While some players played it safe, others destroyed their marriages on the show.
4 days ago
Harvey was sure tha the player, Darren didn't want to be on the show at all.
5 days ago
The unexpected collaboration aims to solve a long-standing home surveillance issue.
5 days ago
The co-founders of Y'all Sweet Tea blew away the Sharks with their incredible numbers.
6 days ago
From his lips to his bald head, Harvey has to defends all sort of jabs.
6 days ago
The woman who gifted the painting to the owners had earlier sold it to another dealer as she couldnt sleep at night.
Oct 6, 2025
When it came to naming something of Harvey they would want to touch, the players didn't hold back
Oct 6, 2025