ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

'Shark Tank' judges were offered $96 billion in profit by a man with a bizarre pitch — it went as expected

The Texas inventor pitched a generator named after him on the third season of Shark Tank.
UPDATED DEC 14, 2024
Screenshots from the episode showing Sullivan pitch his device (Cover image source: YouTube | Abc Shark Tank/ Meme Master Yoda)
Screenshots from the episode showing Sullivan pitch his device (Cover image source: YouTube | Abc Shark Tank/ Meme Master Yoda)

Over its long run, "Shark Tank" has seen some of the craziest pitches. However, very few come close to the proposition made by a scientist who claimed he could create gold from seawater. Biomedical engineer and inventor Mark Sullivan pitched the idea of his electric generator that created gold as a by-product. Asking for $1 million in exchange for 10% of equity in his company, Sullivan promised that he would make the Sharks $96 billion in profits. While it sounded exciting, no one was interested in making a deal. 



 

The Texas inventor pitched a generator named after him on the third season of Shark Tank. After strutting confidently to the middle, Sullivan through a diagram and a model of the generator, explained to the sharks how his invention works. He claimed that the Sullivan Generator works by leveraging the earth's spin to produce electricity using seawater.

Screenshot from a video | YouTube | ABC/Meme Master Yoda
Screenshot from the episode showing the pitch (Image source: YouTube | ABC/Meme Master Yoda)

He said that the generator pulls up salt water from the sea and through the Coriolis effect, the water is spun in a chamber like a hurricane, leaving behind minerals and delivering vapor to a vortex chamber.  While this vapor worked the turbines to generate electricity, the other precipitates/byproducts would be minerals like manganese and gold. Sullivan boldly claimed that the generator would make $9 worth of gold with every cycle.

Screenshot from a video | YouTube | ABC Shark Tank/Meme Master Yoda
Screenshot from the episode showing the sharks (Image source: YouTube | ABC Shark Tank/Meme Master Yoda)

The Sharks were naturally in disbelief. The questions started flying in as everyone wondered how the machine would work. Eventually, one by one all of the sharks opted out of investing in Sullivan's idea and he walked out of the show without a deal. However, the proposal has gone down in TV history as one of the most memorable ones on the show. 



 

Sullivan's invention has been reviewed by many experts who have determined that the generator is flawed and would not work.

In a detailed YouTube video, Physics Odyssey breaks down the concept and claims of Sullivan. The creator explains that all three aspects of Sullivan's generator would not work and it may be a complete failure.



 

Despite this, Sullivan maintains that his invention is functioning and has published papers on it on his official website. On his website, he claims that the "revolutionary generator" is the first in history to use the constant rotation of the Earth and it will help the world achieve a truly sustainable source of energy. 

One of the other memorable pitches was from the owners of Haven Lock, Alex Bertelli, and Clay Banks, who pitched an impenetrable smart lock. The duo claimed that doors with ordinary locks were too easy to kick down.



 

Unlike Sullivan, they didn't just make the claim and went on to demonstrate this. One of the founders of the company tried to kick down a door on the stage to show how vulnerable they were. However, even after several attempts, he fails to make his claim stick. Due to the poor pitch, they got no offers, but it went down as one of the best pitches of the show.

This article originally appeared 2 months ago.

MORE ON MARKET REALIST
While some tried to figure out what it was, others were annoyed.
13 hours ago
The new scam is sending out letters with bogus toll-free numbers that connect to scammers.
14 hours ago
When Harvey heard a relatable answer, the memories came rushing back to him.
1 day ago
Gas prices have been one of the bright spots of the U.S. economy, and the outlook for 2026 is here.
1 day ago
The player, Jenane who tried hard to ace the Cover Up game was overwhelmed with emotion
2 days ago
On Christmas day, the contestant, Paul pulled off a win with the tiniest of margins.
5 days ago
This tech giant is betting on the next primary computing device for the world.
5 days ago
This marked the second time this week a player lost out on the $100,000 prize.
5 days ago
Turns out Harvey was just trying to help out a player get some points.
6 days ago
Host Ken Jennings accepted an answer despite an error that most found unacceptable.
6 days ago
The U.S. district court judge's ruling comes ahead of a verdict on tariffs by the Supreme Court.
6 days ago
The player, Erica Sciuto picked all the letters that she needed to win.
6 days ago
While the host comically tried to hide the mistake, the prop was clearly on the floor.
6 days ago
Harvey wasn't prepared to hear some of the answers, at all.
7 days ago
Starting January 7, about 7,000 defaulters are set to receive notices from the Education Department.
7 days ago
Even the host, Ryan Seacrest was surprised to see the good player lose out.
7 days ago
Walmart has deployed several AI-powered tools to deliver a smooth shopping experience.
Dec 23, 2025
The warehouse retailer is making a layout change, which may dictate how long customers wait for checkout.
Dec 23, 2025
Retailers including Best Buy, Kohl's, Macy's, and more will charge a fee on returns.
Dec 23, 2025
Hearing the answers, Harvey wondered how the team that won the question got so far in the game
Dec 16, 2025