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Shopper who bought Walmart's ice cream sandwiches confirmed the 'conspiracy' that many suspected

Ice creams and frozen desserts aren't the same thing, and brands have to advertise them accordingly.
PUBLISHED MAY 22, 2025
Screenshots showing the creator with her partner on TikTok. (Cover image source: TikTok | @julie_lunar)
Screenshots showing the creator with her partner on TikTok. (Cover image source: TikTok | @julie_lunar)

The perception that Walmart can be trusted with delivering good quality at lower prices has taken a hit in the past couple of years, as consumers have been calling the retailer out on social media. But it turns out that while this popular notion may be facing challenges, there are conspiracy theories about Walmart that might be true. Several companies sell frozen desserts instead of ice cream, and it is important to note that they’re not the same. Brands selling frozen dessert cannot advertise their product as ice cream, but that’s what Walmart’s Great Value might have done.

A TikTok creator named Julie (@julie_lunar) uploaded a video in which she and her partner purchased a box of Great Value’s ice cream sandwiches. The brand doesn’t market all of its frozen dessert products as ice cream, but this one was specifically labelled, “made with real ice cream.” The creator said that she was at Walmart to test out a conspiracy theory.

“So the conspiracy theory is that these are not real ice cream,” she said. “Apparently, if you leave these out, they don’t melt. We’re gonna take these home, leave them out, and see if they melt.” Julie then said that she was a fan of Great Value products and hoped that the ice cream melted so that the conspiracy theory could be busted once and for all. Unfortunately, that is not what happened when they left it out of the refrigerator overnight.

The couple went to check on it the next morning and saw that the ice cream sandwich had retained its shape. It was a lot less firm than it was before, but the ice cream did not melt into the liquid that regular ice cream usually does. Its color changed, however, to light yellow from white. “Oh no. Why does it have a weird yellow tint?” Julie’s partner asked upon seeing, but said that he would eat it anyway.


@julie_lunar This is actually scary Walmart 💀 #fyp #icecreamsandwich #walmart ♬ original sound - Julie

 

The video has received 747,000 views as per a report in The Daily Dot. Viewers were not happy with what they saw and slammed the standard of the food found in the country’s supermarkets. “Poisoning America for decades,” a viewer commented. “The government is making us sick! why is most of American food illegal in other countries???” one more user asked. “Food shouldn't be chemistry,” another viewer mentioned.

To see if it was only Great Value's ice cream that didn't melt outside the refrigerator, the couple bought the same product from a different brand and checked out the results. They went back to Walmart and bought a box of  Klondike’s ice cream sandwiches. However, this brand didn’t have the words ‘ice cream’ on the front of the box.


@julie_lunar Do any ice cream sandwiches melt anymore? 🤣 #fyp #icecreamsandwich #walmart #funny ♬ original sound - Julie

 

They conducted the same experiment and much like the Great Value ones, this too didn’t melt. However, the Klondike one did not change color. Julie believed that it was a redemption for one of her trusted brands but one has to remember that Klondike never claimed the sandwiches to be ice cream sandwiches like the in-house Walmart brand did.

For more such content, follow @julie_lunar on TikTok.

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