Oct 19, 2023
By: Vallari VaidyaMany celebrities have ventured into beauty, fashion and lifestyle industries. Social media has played a pivotal role in this as celebrities, already considered fashion and beauty influencers, connect with millions of avid fans daily. Models, actors, singers, a...
In 2020, Selena Gomez launched Rare Beauty, her makeup brand. Gomez's early exposure to makeup artists fueled her passion for beauty products. She actively participated in developing Rare Beauty, focusing on celebrating individual uniqueness rather than u...
Rihanna's Fenty Beauty, named after her original name Robyn Rihanna Fenty, is celebrated for its inclusivity, particularly for people of colour. Founded in 2017, it quickly gained recognition as one of Time Magazine's 25 Best Inventions of 2017. Fent...
Kylie Jenner's Kylie Cosmetics established in 2015 and made her the world's youngest self-made billionaire at just 20. With her Kardashian fame and massive Instagram following, her beauty products consistently sell out. The brand is known for its sig...
Jessica Alba founded Honest Beauty in 2011, but it gained popularity in recent years. The brand is known for its commitment to the environment, safe ingredients, transparency, cruelty-free and vegan options, and dermatologically tested products. Honest Beauty ...
Electro-pop singer Halsey launched her makeup brand About Face in 2021. The brand is entirely vegan and cruelty-free. About Face is all about inclusivity, drawing inspiration from the LGBTQIA+ community to ignite creativity and fun through makeup.
Millie Bobby Brown founded Florence in 2019, a makeup and skincare brand named after her grandmother Florence. Inspired by celebrities like Rihanna and Selena Gomez, Florence aims to promote happiness over perfection. The brand is PETA-certified, vegan, and fr...
Supermodel Winnie Harlow founded the Cay Skin sunscreen brand in 2022. After suffering a severe sunburn during a 2018 photoshoot that damaged her skin, she decided to create skin-friendly, eco-conscious sunscreens. Known for her vitiligo and successful modelin...
Charlotte Howard, a British plus-size model and body activist, founded Squish skincare in 2019 to promote body positivity and help with dry skin and acne. The brand emphasizes inclusivity and showcases models of all sizes, skin colors, and backgrounds. Squish ...
21-year-old Addison Rae, famous for TikTok, dancing, singing, and acting, launched Addison Rae Fragrance in 2021. These fragrances aren't typical; they're designed to enhance moods and well-being. They are water-based, alcohol-free, vegan, cruelty-fr...