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Beyond the Glitz and Glamour: 10 Unusual Celebrity Side Hustles That are Equally Lucrative

Beyond fame, celebs are venturing into unexpected side hustles—from bakeries to cheese-making.
PUBLISHED OCT 21, 2023
Image Source:Scarlett Johansson/Jessica Alba/Beyoncé/ Getty Images
Image Source:Scarlett Johansson/Jessica Alba/Beyoncé/ Getty Images

Celebrities who built a fortune from their unique side hustles

Image Source: Young woman working from home office and having video conference/ J_art/Getty Images
Image Source: Young woman working from home office and having video conference/ J_art/Getty Images

While one might assume that starring in blockbuster films or producing chart-topping albums would be sufficient, many celebrities are diving into unexpected side hustles. From opening bakeries and launching haircare lines to delving into cheese-making, these A-listers are getting creative with professional pursuits. Beyond just hobbies, these ventures often turn into lucrative businesses, showcasing the diverse talents and entrepreneurial spirit of these artists.

1. Scarlett Johansson: Yummy Pop

Image Source: YummyPop Instagram
Image Source: YummyPop Instagram

In a surprising entrepreneurial move, Scarlett Johansson, renowned for her roles in Marvel blockbusters and crowned Sexiest Woman Alive, ventured into an unconventional business by launching a popcorn emporium, right in the heart of Paris. The choice of the French capital, not typically associated with an affinity for quintessential American snacks, added an extra layer of intrigue to Johansson's foray. Johansson's culinary venture also showcased an array of gourmet flavors, such as Vermont maple and truffle parmesan.

2. Armie Hammer & Elizabeth Chambers: Bird Bakery

Image Source: Bird Bakery Instagram
Image Source: Bird Bakery Instagram

Armie Hammer, along with his wife, the dynamic entrepreneur and journalist Elizabeth Chambers, embarked on a joint venture that goes beyond the glitz of Hollywood. The power couple unveiled Bird Bakery, a charming family-owned establishment nestled in San Antonio. What sets this bakery apart is the infusion of personal history and tradition, with Chambers' grandmother's cherished recipes at the heart of its offerings. The prospect of enjoying a cupcake in the warm, familial ambiance of Bird Bakery becomes an enticing invitation, prompting one to consider a journey to Texas solely for this sweet experience.

3. Tracee Ellis Ross: Pattern

Image Source:
Image Source: Pattern Beauty Intagram

Tracee Ellis Ross' foray into haircare wasn't a spur-of-the-moment decision. It was a long-cherished dream that she had nurtured for years. Through in an extensive four-year collaboration with chemists, she dedicated herself to developing 74 different samples. The result of this meticulous process is the Pattern haircare line, specifically designed for curly, coily, and textured hair. Ross's intention was clear: to make high-quality beauty products more accessible and affordable. Her commitment created a product that caters to diverse hair textures and makes beauty more inclusive.

4. Jessica Alba: The Honest Company

Image Source: Honest Beauty Instagram
Image Source: Honest Beauty Instagram

The inspiration for The Honest Company struck Jessica Alba when her first child developed hives from the detergent used on baby clothes. Focused on crafting eco-friendly and affordable childcare products, The Honest Company has become a billion-dollar business. Alba's journey from a mom with concern to the founder of a hugely successful venture underscores the company's commitment to providing safe and sustainable options for parents.

5. Beyoncé: 22 Days Nutrition

Image Source:
Image Source: 22 Days Nutrition Instagram

Beyoncé teamed up with her trainer, Marco Borges, to create 22 Days Nutrition, a vegan meal delivery service and meal planner platform. The unique concept behind the 22-day plan is rooted in psychology, with the belief that it takes 21 days to break a habit. To promote it, Beyoncé documented her personal experience following the plan while preparing for her intense performance at Coachella in 2018.

6. Ryan Reynolds: Aviation Gin

Image Source:  Aviation Gin Instagram
Image Source: Aviation Gin Instagram

After trying Aviation Gin for the first time, Reynolds liked it so much that he decided to invest in the company. In his own words, Reynolds described the brand as hands down the best gin he has ever tried on the planet. He advised against trying every gin on the planet and recommended sticking to Aviation Gin. Reynolds isn't just an investor; he genuinely believes in Aviation Gin as a top-notch product.

7. Susan Sarandon: SPiN

Image Source: onathan Bricklin and Susan Sarandon attend the Susan Sarandon Kicks Off SPiN New York's East Hampton Pop-Up At c/o The Maidstone Hotel / Eugene Gologursky/Getty Images
Image Source: onathan Bricklin and Susan Sarandon attend the Susan Sarandon Kicks Off SPiN New York's East Hampton Pop-Up At c/o The Maidstone Hotel / Eugene Gologursky/Getty Images

In a delightful and unexpected combination, Hollywood icon Susan Sarandon has found an intriguing connection with ping pong. Initiating her venture with SPiN New York, Sarandon has successfully expanded her chain of ping pong bars, establishing a presence not only across the United States but also in Canada. The celebrity clientele it attracts, from Matthew McConaughey and Mila Kunis to Ashton Kutcher, only adds to SPiN's charm. Sarandon's ping pong bars are hubs where the love for this simple sport intersects with the glamour of Hollywood.

8. Reese Witherspoon: Hello Sunshine

Image Source: Hello Sunshine Instagram
Image Source: Hello Sunshine Instagram

By emphasizing the importance of female authorship, Reese Witherspoon's Hello Sunshine utilizes various mediums like movies, TV shows, social media, and Reese's Book Club. This multipronged approach not only entertains but actively contributes to a cultural shift, celebrating and highlighting the diverse experiences of women. Through authentic storytelling, Hello Sunshine is an inclusive space where women's voices are not only heard but also celebrated.

9. Karlie Kloss: Kode With Klossy

Image Source:
Image Source: KodewithKlossy Instagram

Besides walking on runways, Supermodel Karlie Kloss started a baking business called Karlie's Kookies, showing she loves both fashion and food. She also became the host of Project Runway on TV, adding more variety to her work. But what stands out the most is her non-profit called Kode with Klossy, which is all about helping girls learn how to code. Karlie's mission is clear: give young women chances to succeed in technology.

10. Alex James: The Cheese Hub

Image Source:
Image Source: alexjameshq Instagram

Transitioning from the hedonistic era of Blur vs Oasis and Cool Britannia, Blur bassist Alex James has undergone a notable shift, to spend time in a countryside estate, where he has diversified into the art of cheese making. Beyond his musical endeavors, James has embraced a pastoral lifestyle, cultivating a passion for artisanal cheese production. Adding to this idyllic countryside narrative, he annually orchestrates The Big Feastival, a unique event that seamlessly blends his love for both food and music.

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