ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

The biggest prize on ‘Price is Right’ comes with one major problem the contestants never expect

Seeing others win big may be exciting but not many people quite the tax burden that follows.
PUBLISHED FEB 5, 2025
"The Price is Right" model and contestant standing next to a car (Cover image source: Facebook | The Price is Right)
"The Price is Right" model and contestant standing next to a car (Cover image source: Facebook | The Price is Right)

“The Price is Right” is among the game shows on TV that have maintained a fan following consistently for years. One of the most special moments on the show is when a contestant wins something big such as a car. However, a lot of people might not know that there’s a whole process the winners have to go through before they get their hands on the car. It turns out that the bigger the prize, the more money one has to pay to go home with it.

The reason behind this is hefty taxes, both federal and state. One contestant who was hit by this reality was Aurora, who had appeared on an episode of the popular game show years ago. She played the Money Game and won herself a brand-new car, and later explained how much she had to pay in taxes to get the automobile on her personal blog.



 

“Yes, I did. I had to pay sales tax to pick up the car ($2,067). And, though it has not happened yet, since my appearance was pretty recent – I hear they send you a 1099 at the end of the year for your taxes. So, the value of everything I won counts as income, and I’ll need to pay Uncle Sam accordingly,” she wrote in a blog post.

However, that amount is nothing compared to what a contestant named Sheree Heil had to pay. The school teacher had become the biggest winner on the show at the time as she won an Audi R8 Spyder. The vehicle was worth a whopping $157,300 and the tax amount was just as hefty. She had to pay $12,000 to the state of California. As per Collider, Washington's tax on the same amounted to $14,915 and the federal tax amount was around $34,453.



 

But, these prizes are not taxable only when the winners are American citizens. If you’re from another country, you’d have to follow those tax laws too. That’s what one contestant named Steven Moores realized when he won multiple prizes on “The Price is Right.” Moores is a Canadian but has always been a huge fan of the show.

It was a dream come true when he competed and he even managed to win a six-night trip for two to Revelstoke mountain resort in B.C. valued at $9,000, an e-reader, ski wear, a fireplace, a chaise lounge, and a 2019 Fiat 500. For an American citizen, all these would bring a tax liability of $12,000 as per Yahoo News and Moores had to pay that initially. However, he was able to recover some of his money.



 

According to Canadian taxation laws, lottery winnings and game prizes aren't taxed, as they're considered "windfalls.” As per the rules over there, these kinds of unexpected earnings fall in the same category as gifts or inheritances. “I was able to file taxes in 2020 and get the 30 percent of the federal tax back, though California is a little tougher and I have to fight for that last 7 percent,” Moores explained.

MORE ON MARKET REALIST
While Jennings did not want to change anything about the show, he did miss a couple of old things.
15 hours ago
The expensive comic book was the first Marvel publication to introduce the character of Thor.
1 day ago
The guitar had been used for several iconic recordings with legendary musicians.
2 days ago
Gbenga Akinnagbe was shocked to find out that his item was an art piece from the famous Titus Kaphar.
2 days ago
While the contestant didn't mean to be suggestive Harvey just couldn't help taking it that way.
2 days ago
The TikTok creator claimed that it lacked a very important nutrient people sought from chicken.
2 days ago
While Harrison really wanted the rare treasure, he just couldn't take a chance with such a high price tag.
3 days ago
The issue triggered speculation on social media, with many questioning Walmart's product quality.
3 days ago
The rising star of the show's Prime Video spinoff could take over as the full time host.
5 days ago
Rick who couldn't tell the difference between Pokemon and Charizard lost out on a deal of a life.
5 days ago
The guest later happily gave it away for free to a Folk Americana Roots Hall of Fame collection.
5 days ago
The guest had stumbled into the rare artifact online and didn't have to shell out a lot for it.
6 days ago
Jennings answered the question that was making the rounds on social media for quite some time.
6 days ago
While her letter picks gave her just one clue, Angie nailed the final puzzle in seconds.
7 days ago
While the player wasn't too bothered with the loss, fans didn't seem to let it go.
7 days ago
This wasn't the first time that a contestant made a fool of himself on the show.
Apr 20, 2025
Even the stingy star of the show, Rick Harrison couldn't resist paying top dollar for the item.
Apr 20, 2025
Kevin O'Leary's deal did offer more capital but didn't align with Strauss's goals.
Apr 19, 2025
Harvey was waiting for a long time for someone to give that answer.
Apr 18, 2025
All the guest could say was, "I am never going to be able to talk to my wife again."
Apr 17, 2025