ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

The biggest prize on ‘Price is Right’ comes with one major problem the contestants never expect

Seeing others win big may be exciting but not many people quite the tax burden that follows.
PUBLISHED FEB 5, 2025
"The Price is Right" model and contestant standing next to a car (Cover image source: Facebook | The Price is Right)
"The Price is Right" model and contestant standing next to a car (Cover image source: Facebook | The Price is Right)

“The Price is Right” is among the game shows on TV that have maintained a fan following consistently for years. One of the most special moments on the show is when a contestant wins something big such as a car. However, a lot of people might not know that there’s a whole process the winners have to go through before they get their hands on the car. It turns out that the bigger the prize, the more money one has to pay to go home with it.

The reason behind this is hefty taxes, both federal and state. One contestant who was hit by this reality was Aurora, who had appeared on an episode of the popular game show years ago. She played the Money Game and won herself a brand-new car, and later explained how much she had to pay in taxes to get the automobile on her personal blog.



 

“Yes, I did. I had to pay sales tax to pick up the car ($2,067). And, though it has not happened yet, since my appearance was pretty recent – I hear they send you a 1099 at the end of the year for your taxes. So, the value of everything I won counts as income, and I’ll need to pay Uncle Sam accordingly,” she wrote in a blog post.

However, that amount is nothing compared to what a contestant named Sheree Heil had to pay. The school teacher had become the biggest winner on the show at the time as she won an Audi R8 Spyder. The vehicle was worth a whopping $157,300 and the tax amount was just as hefty. She had to pay $12,000 to the state of California. As per Collider, Washington's tax on the same amounted to $14,915 and the federal tax amount was around $34,453.



 

But, these prizes are not taxable only when the winners are American citizens. If you’re from another country, you’d have to follow those tax laws too. That’s what one contestant named Steven Moores realized when he won multiple prizes on “The Price is Right.” Moores is a Canadian but has always been a huge fan of the show.

It was a dream come true when he competed and he even managed to win a six-night trip for two to Revelstoke mountain resort in B.C. valued at $9,000, an e-reader, ski wear, a fireplace, a chaise lounge, and a 2019 Fiat 500. For an American citizen, all these would bring a tax liability of $12,000 as per Yahoo News and Moores had to pay that initially. However, he was able to recover some of his money.



 

According to Canadian taxation laws, lottery winnings and game prizes aren't taxed, as they're considered "windfalls.” As per the rules over there, these kinds of unexpected earnings fall in the same category as gifts or inheritances. “I was able to file taxes in 2020 and get the 30 percent of the federal tax back, though California is a little tougher and I have to fight for that last 7 percent,” Moores explained.

MORE ON MARKET REALIST
Apart from acing clues on Jeopardy!, Levine has a long list of TV accolades.
1 day ago
The TikTok creator was shocked to find out how generous Home Depot is.
1 day ago
Harvey wasn't impressed with what the show's audience had to say about him.
1 day ago
The owner of the model Marklin Puritan boat promised never to put it in her swimming pool again.
1 day ago
The contestant, Abi McLaughlin, entertained the viewers throughout the night with her gameplay.
1 day ago
The contestant, Stephen James, couldn't stop yelling and giggling after his big win.
1 day ago
Harvey had a hard time roasting the players who kept coming up with smart answers.
1 day ago
The video showed how the new tech takes even more time to unlock doors.
2 days ago
Harvey later regretted clapping for the controversial answer, being a married man.
2 days ago
Harvey was very invested in the game and reacted to every answer with enthusiasm.
2 days ago
The creator's simple hack can make sure that people avoid splurging too much on groceries.
3 days ago
The contestant's answer wasn't the only one that made the host crack up.
3 days ago
The company received multiple complaints from customers finding wiry pieces of metal in the product.
4 days ago
The survey results were nothing like any of them had anticipated.
4 days ago
The soon to be birthday girl, Ja-Juana fell into temptation and lost the big prize.
4 days ago
The player, Gary got too excited and almost tore down the prize board off the roof.
5 days ago
The player, Megan Zandrowicz, walked away with a fantastic $65,000 from the show.
5 days ago
In the end, the guest regretted using the beautiful Mettlach Cameo Platter for her parties.
5 days ago
The contestant Mary, won a trip to Vancouver as a perfect birthday present.
7 days ago
The player was in for another heartbreak after she failed to solve the puzzle.
7 days ago