ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

TikTok's 'Keith Lee Effect' Rescues Dwindling Vegas Burger Joint, Sparks Social Media Frenzy

Keith Lee, renowned for honest food critiques on TikTok, revives Joy Burgers in Las Vegas from closure with a powerful video review.
PUBLISHED DEC 28, 2023
Cover Image Source: TikTok | @keith_lee125
Cover Image Source: TikTok | @keith_lee125

TikTok sensation Keith Lee, known for his honest food reviews, has once again wielded the transformative power of social media to rescue a struggling family-owned burger joint in Las Vegas. The phenomenon, now dubbed the "Keith Lee Effect," has become a beacon of hope for small restaurants on the verge of closure, per The Blast.

TikTok | @keith_lee125
TikTok | @keith_lee125

Joy Burgers, a quaint family-owned establishment, faced imminent closure as foot traffic dwindled to an alarming low. Concerns were raised about the restaurant's future, prompting TikToker @iamcassiemcc to share a video depicting the emptiness of Joy Burgers in the middle of the day. Urging viewers to tag Keith Lee, the video caught the attention of the food critic.

Responding to the plea, Keith Lee visited Joy Burgers to uncover the root cause of its struggles. Spending $48 on a variety of menu items, Lee meticulously reviewed the food, customer service, and overall experience. Notably, he praised the exceptional customer service and highlighted the efficiency of the food preparation process, dispelling concerns about service quality.

Lee embarked on a detailed food review, showcasing the blue burger, parmesan fries, mango habanero wings, a Joy burger, and a chicken sandwich named "Another Hot Chicken Sandwich." His ratings ranged from an impressive 9.2 out of 10 for the blue burger and fries to a nuanced 6.8 out of 10 for the Joy burger, primarily due to an overcooked onion ring.

TikTok | @keith_lee125
TikTok | @keith_lee125

The real magic occurred when Keith Lee posted the review on TikTok. The video garnered a staggering 29 million views within days, catapulting Joy Burgers into the limelight. Lee's insightful commentary not only drew attention to the restaurant's culinary offerings but also pinpointed the real issue: a lack of effective marketing. Within 24 hours of Lee's review, Joy Burgers' TikTok followers skyrocketed from 184 to over 62,000 and subsequently surpassed 110,000 in a few days. Social media pages for the burger joint witnessed a surge in engagement, featuring videos of a bustling restaurant with lines of eager customers.

In a follow-up video, Keith Lee shared the remarkable transformation of Joy Burgers, emphasizing that it was not the food or customer service causing the downturn but rather an insufficient marketing strategy. The restaurant's owner, Hector, expressed gratitude to Lee for the substantial boost in business.

The heartening success story resonated on social media, with customers praising the positive power of platforms like TikTok. Testimonials poured in, underscoring not only the delectable food but also the exemplary customer service at Joy Burgers.

Lee's honest review not only revived a struggling eatery but also showcased the potential for community support and positive engagement in the digital age. As Joy Burgers flourishes with newfound popularity, the "Keith Lee Effect" continues to serve as a beacon of hope for small businesses navigating the challenges of the culinary landscape.

MORE ON MARKET REALIST
The tiny bag comes along with a microscope that has a digital display for the buyer to see their purchase.
48 minutes ago
The popular restaurant chain replaced the reward in chicken with a cash prize later on.
4 hours ago
Several other consumers also admitted that the said changes were driving them away from Amazon.
1 day ago
The man's son even moved the money to a safe account to stop him from sending more funds to the scammer.
1 day ago
While the good Samaritan could only see the cash, a piece of paper turned out to be more valuable
1 day ago
The cards were collected by his father for an entire lifetime even as he moved from one city to another.
2 days ago
"That's quite a lot for a little box, isn't it?!" one of the guests exclaimed.
2 days ago
Sajak is also set to hit the stage by starring in a play in Hawaii Theatre after his stint on TV.
2 days ago
He made a whopping $195,000, doubling his life savings in under a minute.
2 days ago
A representative of the California State Lottery cited the large number of claims that they process as a reason.
3 days ago
The model of the TV appeared to be a rear projection Samsung HCL552W, which was sold in the US market in 2002.
3 days ago
The man wasn't convinced that he had actually won until he personally turned up to claim the prize.
4 days ago
Walmart introduced the new policy and restrictions after another retailer, Target, did the same.
4 days ago
The collection remained hidden for decades in the vault of a Philadelphia bank, unknown to collectors.
4 days ago
The guest finally sought help from the Reddit community and found some support as well as suggestions.
5 days ago
The user also highlighted the need for better tech at Costco to ensure that people can leave quickly.
5 days ago
The rapper later joked that Taco Bell would have to change its slogan to 'We messed with the bull and got the horns."
5 days ago
The marine pilot from Stafford took less than a second to win the game.
6 days ago
The child ended up spending a lot more than the price of the toy that the mother refused to buy.
6 days ago
The musician made sure that the crew collected their details and reiterated that he was serious.
7 days ago