ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

'Shark Tank' offers a life-changing deal to founder who came up with a bizarre but fun musical pitch

He might not have had the best voice for a performance but the sharks still loved every second of it.
PUBLISHED APR 9, 2025
Screenshots showing the judges and the entrepreneur on "Shark Tank." (Cover image source: YouTube | Shark Tank Global)
Screenshots showing the judges and the entrepreneur on "Shark Tank." (Cover image source: YouTube | Shark Tank Global)

“Shark Tank” may be a business reality show, but it's not all about sales figures, business models, and heated negotiations. Before sharks and founders get down to the numbers, the pitch has to be innovative and entertaining, and some entrepreneurs don't shy away from showing off their talent beyond business management. Alex Bayer, founder of Genius Juice, did so with a musical performance featuring three talented singers on the show. His voice might not have been ideal for singing, but the sharks enjoyed the pitch nonetheless, and the entrepreneur asked for $250,000 for 7% equity.

Screenshot showing the entrepreneur making his pitch on
Screenshot showing the entrepreneur making his pitch on "Shark Tank." (Image source: YouTube | Shark Tank Global)

Genius Juice only produced coconut-based products, but it wasn't like regular coconut water. These bottles contained not only the water but the meat of the coconut as well. Young Thai coconuts are cracked open, and water is blended with the meat and then packaged into these bottles. They are then frozen as they’re transported to the States and thawed before being sold. The best part about it is that one bottle can fill you up, and you’d be consuming only 100 calories.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Genius Juice (@genius_juice)


 

When asked about the sales figures, Bayer said that Genius Juice had recorded sales of $367,000 the year before recording and $320,000 year-to-date. The founder claimed that they were on course to tripling that amount by the end of the year, which would be around $1 million. These figures were decent enough, but there were two main issues for the sharks.

The beverage industry is among the most competitive in the world today, and that was enough reason for Lori Greiner to back out. “I do think, though, the beverage industry is very competitive, and I just don’t think I have the expertise here to help you,” she said. Another concern was refrigeration. These Genius Juice products do not have any added preservatives. That’s great for health but drastically reduces its shelf life unless it is continually refrigerated.

Screenshot showing Lori Grenier on
Screenshot showing Lori Greiner on "Shark Tank." (Image source: YouTube | Shark Tank Global)

That means it can’t be put on shelves in stores and would require big spending on the brand’s part, as getting shelves in refrigerators doesn’t come cheap. Guest shark Rohan Oza might have been the perfect partner since he had experience in selling refrigerated beverages, but he did not want any part of it. He even said that the refrigeration bit “scared him.”

Screenshot showing Rohan Oza on
Screenshot showing Rohan Oza on "Shark Tank." (Image source: YouTube | Shark Tank Global)

Barbara Corcoran shared a story about the time she invested in two beverage companies, but neither of them worked out. With a sour taste in her mouth, she vowed never to invest in another beverage brand again. However, Genius Juice changed that. The taste of the beverage was so good that she went against her resolution and offered $250,000 for 14% equity.



 

Kevin O’Leary came in and offered the same money for exactly the equity Bayer was willing to give up. However, his money would come as a loan for a period of three years at 9% interest. The entrepreneur wasn’t high on the idea of a loan, so she asked Corcoran if she would come down to 11%. That’s where Mark Cuban came in and suggested they each put forth $250,000 for 25% of the business. The entrepreneur was happy with this offer, and the deal was sealed.

MORE ON MARKET REALIST
The instrument originally belonged to the guest's grandfather who suffered a horrific injury.
2 hours ago
The contestant's wife seemed embarassed at that point of time, and worried as well.
4 hours ago
The co-founders of Dino Don got the shark that they always wanted on board.
5 hours ago
One can understand why the measure is in place but the shopper was having none of it.
6 hours ago
"My husband and I definitely noticed it! We had to rewind it a few times," a fan reacted.
7 hours ago
All of the sharks agreed that she had a great product and the drive to be successful a businesswoman.
1 day ago
It's possible that the dog played a little part in making it easier for them to get a deal.
1 day ago
Without the help of his wife, the contestant would have gone home empty-handed.
1 day ago
The pawn store owner had a valid point since the item the guest had brought had numerous issues.
1 day ago
The contestant got the first part of the puzzle right but wasn't able to solve it in time.
1 day ago
"It's a lady's robe. A robe from 1750 is a very rare robe. The only other ones I know of this type, you'd have to go to Beijing," the appraiser said.
2 days ago
Harvey also got other hilarious answers, but nothing could match the woman's sass.
2 days ago
The Gronkowski family is famous for their contributions to America's sporting culture.
2 days ago
The expert said that the fossil was well preserved but still wasn't something extraordinary.
2 days ago
The expert revealed that the jewel was from the late-Victorian era with an exceedingly rare stone.
3 days ago
"I wouldn't have gotten this one at all. I only got "of the curve," but that was it," a fan said.
3 days ago
All of the other sharks said no to the entrepreneurs, but Mr. Wonderful saw value in the product.
3 days ago
The contestant might not have expected to even be on stage, let alone play such a great game.
3 days ago
Everyone in the studio loved the four-legged superstar who stole the show for a few seconds.
4 days ago
The founder of "Eat Your Flowers"just couldn't refuse the offer despite having others on the table.
4 days ago