ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Gen Z and Millennials Are Struggling But Baby Boomers Are Living It Up

Bank of America's internal data shows a "significant gap" in spending between the older and the younger generations.
UPDATED JAN 22, 2024
Cover Image Source: Getty Images | Garry Hogg
Cover Image Source: Getty Images | Garry Hogg

While younger Americans are living paycheck to paycheck, baby boomers are splurging like there's no tomorrow. The Bank of America's internal data shows a "significant gap" in spending between the older and the younger generations.

Baby boomers are ramping up their expenditure, whereas Gen X, Gen Z, and millenials are cutting back as they struggle with the high cost of living that includes housing costs and student loan debt repayments.

"It's fairly unusual," said David Tinsley, senior economist at the Bank of America Institute, told CNN.

The publication reported that the overall household expenditure dipped by 0.2% year on year and as per the bank's data card, the generational data showed a varied picture.



 

Older Americans are increasing their spending as they benefit from a spike in Social Security payments. Starting in January, the Social Security recipients got an 8.7% cost-of-living adjustment, the biggest increase since 1981. Bank of America spending shows a significant rise in spending by households that received the cost-of-living boost.

The bank also noticed that the surge is happening in high-income households, which are less likely to be affected by the spike in Social Security payments.

"That can’t be the whole story," Tinsley said. 

The Bank of America says that the older generation is spending on travel, including hotels, airfare, and also cruises, especially after the pandemic.

Pexels | Marcus Aurelius
Pexels | Marcus Aurelius

The younger Americans have student loan repayment looming over them after the return of the loan repayments was confirmed by the Biden administration. The bipartisan debt ceiling deal included the provision that restricted the extension of the pause on federal student loan repayments.

The suspension is expected to end by August. This is bad news, especially for the younger borrowers. Americans are currently sitting on $1.6 trillion of student debt and the vast majority of the borrowers are below the age of 49.

For millions of Americans, this return of the repayment means less money left to spend on entertainment and vacations.

Pexels | Marcus Aurelius
Pexels | Marcus Aurelius

One of the main reasons why this is happening is due to the sheer number of baby boomers in America. There are way more consumers over 60 than they were about a decade ago. 

The large post-war generation born between 1945 to 1964 has been the driving force behind the economy for over seven decades now. 

Here are some ways baby boomers are spending their money, as per Financial buzz

Housing still tops the list as baby boomers continue to take care of property taxes, repairs, and maintenance.

It isn't just on baby boomers' list as every generation loves to spend on food.

Fitness is a major priority for this generation. They work out especially to avoid any serious health conditions.

Vacations

Travel is a popular way of spending money and as they are mostly retired they can go on a vacation any time of the year.

Coffee

Americans love coffee and there's no reason why this generation should be any different. 

Gifts

This generation gifts a lot! They like to honor milestones like birthdays and graduations.

Electronics

Well, yes baby boomers are pretty decent at tech and they spend a significant amount of money in buying new gadgets.

Supplements

Like other areas of health, seniors do spend a lot on supplements and once they feel that the supplements work for them, they keep rebuying.

MORE ON MARKET REALIST
The guest who brought the collecton in a pocketbook was left beyond astonished.
2 hours ago
The seller simply refused to budge and was happy to hold on to the doll for a longer time.
5 hours ago
This was rare on the show where Harvey is the one doing most of the talking and shutting people down.
7 hours ago
Fans complained that the unusual clue cost the player a chance to challenge for the win.
1 day ago
The founders of xCraft struck a rare and expensive all investor deal on Shark Tank.
1 day ago
The dynamic host finally broke silence on exit rumours, cementing his intent to continue his job.
1 day ago
The painting and a note from the renowned artist, Hovsep Pushman left the expert in awe.
2 days ago
Banking on a bad guess made by his opponent, Ryan Burkett guessed the correct answer and took home a massive win.
2 days ago
The World War II era sketch was given to the guest's father by Jerry Siegel and Joe Shuster, the creators of Superman.
2 days ago
The contestant, Madison, hit the jackpot with less than a second remaining in the 'Race Game.'
3 days ago
Both the contestant and fans believed he stood no real chance of solving the Bonus Round puzzle.
4 days ago
The spooky item was a great find for the pawn shop, but the asking price was too high for Corey Harrison to cut a deal.
5 days ago
Despite saying that the item was worth a small fortune, the expert was confident about its future.
5 days ago
Harrison almost blew the deal for the gold & diamond encrusted ring over $3,000.
6 days ago
Insulted by her refusal to partner up, Kevin O'Leary told Lori Greiner, 'Do not screw with Mr Wonderful...'
6 days ago
The witty host reminded everyone that he’s never afraid to deliver the perfect clap back.
7 days ago
TikToker Madilynn Cameron alleged she was asked her to get a membership to use the self checkout facility at Walmart.
7 days ago
The toy train set from the Lionel company turned out to be a invaluable treasure.
7 days ago
The pawn shop boss, Rick Harrison wasted no time to get the mummy authenticated.
7 days ago
The elderly guest was visibly shaken to learn the value of her prized family heirloom.
7 days ago