ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Gen Z and Millennials Are Struggling But Baby Boomers Are Living It Up

Bank of America's internal data shows a "significant gap" in spending between the older and the younger generations.
UPDATED JAN 22, 2024
Cover Image Source: Getty Images | Garry Hogg
Cover Image Source: Getty Images | Garry Hogg

While younger Americans are living paycheck to paycheck, baby boomers are splurging like there's no tomorrow. The Bank of America's internal data shows a "significant gap" in spending between the older and the younger generations.

Baby boomers are ramping up their expenditure, whereas Gen X, Gen Z, and millenials are cutting back as they struggle with the high cost of living that includes housing costs and student loan debt repayments.

"It's fairly unusual," said David Tinsley, senior economist at the Bank of America Institute, told CNN.

The publication reported that the overall household expenditure dipped by 0.2% year on year and as per the bank's data card, the generational data showed a varied picture.



 

Older Americans are increasing their spending as they benefit from a spike in Social Security payments. Starting in January, the Social Security recipients got an 8.7% cost-of-living adjustment, the biggest increase since 1981. Bank of America spending shows a significant rise in spending by households that received the cost-of-living boost.

The bank also noticed that the surge is happening in high-income households, which are less likely to be affected by the spike in Social Security payments.

"That can’t be the whole story," Tinsley said. 

The Bank of America says that the older generation is spending on travel, including hotels, airfare, and also cruises, especially after the pandemic.

Pexels | Marcus Aurelius
Pexels | Marcus Aurelius

The younger Americans have student loan repayment looming over them after the return of the loan repayments was confirmed by the Biden administration. The bipartisan debt ceiling deal included the provision that restricted the extension of the pause on federal student loan repayments.

The suspension is expected to end by August. This is bad news, especially for the younger borrowers. Americans are currently sitting on $1.6 trillion of student debt and the vast majority of the borrowers are below the age of 49.

For millions of Americans, this return of the repayment means less money left to spend on entertainment and vacations.

Pexels | Marcus Aurelius
Pexels | Marcus Aurelius

One of the main reasons why this is happening is due to the sheer number of baby boomers in America. There are way more consumers over 60 than they were about a decade ago. 

The large post-war generation born between 1945 to 1964 has been the driving force behind the economy for over seven decades now. 

Here are some ways baby boomers are spending their money, as per Financial buzz

Housing still tops the list as baby boomers continue to take care of property taxes, repairs, and maintenance.

It isn't just on baby boomers' list as every generation loves to spend on food.

Fitness is a major priority for this generation. They work out especially to avoid any serious health conditions.

Vacations

Travel is a popular way of spending money and as they are mostly retired they can go on a vacation any time of the year.

Coffee

Americans love coffee and there's no reason why this generation should be any different. 

Gifts

This generation gifts a lot! They like to honor milestones like birthdays and graduations.

Electronics

Well, yes baby boomers are pretty decent at tech and they spend a significant amount of money in buying new gadgets.

Supplements

Like other areas of health, seniors do spend a lot on supplements and once they feel that the supplements work for them, they keep rebuying.

MORE ON MARKET REALIST
Fans often fail to realize that the host of Family Feud is quite the dancer as well.
12 hours ago
The army veteran made a entrance on the stage in style by reeling in Drew Carey like a fish.
13 hours ago
This isn't the first time that a Costco shopper decided to return a bidet to the store.
14 hours ago
Carey kept cracking up even as he was explaining the game and prizes to the contestant.
17 hours ago
Another TikTok creator also found out that there was something fishy in the product.
18 hours ago
"How is this even possible? I’m sick," she wrote in the caption of the video. 
1 day ago
The player had to choose between walking away with his winnings or playing for a car.
1 day ago
She was seen wearing a New York sweatshirt and a pair of black pants with boots.
2 days ago
The contestant suggested that Carey wasn't going to let her have the card.
2 days ago
As per Closer Weekly, Harvey is now being compared to former "Wheel of Fortune" host Pat Sajak.
2 days ago
The player couldn't hold her excitement after winning one of the toughest games on the show.
2 days ago
Carey and DeGeneres are both comedians who have turned hosts for their respective shows.
2 days ago
The TikTok creator warned her viewers to throw out any broccoli bought in the past two months.
3 days ago
Fans debated the mathematical possibility of something like this happening and questioned the odds.
3 days ago
Trujillo admitted that the product wasn't patented and that was a major red flag for sharks.
4 days ago
The entrepreneurs even pitched a snack hat, which was a plate that people could wear.
4 days ago
The excited contestant nearly took out the host and wrestled the celebrity guest to the floor.
4 days ago
Rich Fields is one of the few lucky ones to introduce both Barker and Sajak on TV. 
4 days ago
The host had to stop the timer in the Fast Money round to recover from the shock.
4 days ago
One can imagine how hilarious it was when the two iconic hosts shared the stage.
5 days ago