ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Here's How Bumble's New Feature Is Safeguarding Its Users Against Romance Scams

The Deception Detector feature leverages AI technology to identify and block fake and scam profiles.
PUBLISHED FEB 9, 2024
Cover Image Source: Bumble | Getty Images | Photo by Yu Chun Christopher Wong
Cover Image Source: Bumble | Getty Images | Photo by Yu Chun Christopher Wong

AI has become an indispensable tool from website development and coding to app creation, speech recognition, and machine vision. Even dating apps have ventured into this realm, exploring new horizons. With scams already plaguing the online dating landscape, the incorporation of AI has further heightened the risks. Users of platforms like Bumble have raised questions about the authenticity of their matches, casting doubt on whether they are genuine connections or merely AI-generated profiles.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bumble (@bumble)


 

Bumble, like many other companies, is using AI to enhance the overall user experience of its app. Previously, the company had introduced "Bumble For Friends," featuring an AI-generated conversation starter tool to foster meaningful interactions among users. The platform has also recently launched "Best Bees," an AI algorithm designed to enhance content curation for its members.

One particular addition was the introduction of the "Deception Detector" feature, which leveraged AI technology to identify and block fake and scam profiles. According to data provided by the company, this implementation resulted in the automatic blocking of 95% of fake profiles, leading to a significant decrease of 45% in reports of spam accounts.

“Deception Detector introduces a fast, reliable machine learning-based model to assess the authenticity of profiles and connections on Bumble Inc.’s platforms," Bumble said in a release.

However, despite these efforts to improve user safety, the response from users did not align with the app's expectations. In a recent survey conducted by Bumble, it was revealed that almost 46% of users expressed an unspoken anxiety regarding the authenticity of their matches, with concerns about scams topping the list.

Image Source: Unplash | Photo  by Good Faces Agency
Image Source: Unplash | Photo by Good Faces Agency

Following the introduction of the Deception Detector feature, users have urged Bumble to implement additional security measures to enhance the overall safety and security of the app. Meanwhile, a report from the Federal Trade Commission (FTC) highlights a concerning trend in the rise of romance scams, with victims collectively having lost an estimated $1.3 billion. This calls for heightened vigilance and preventative measures to protect users from financial losses.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lidiane Jones (@lidianejones)


 

Lidiane Jones, CEO of Bumble Inc., said, "Deception Detector is our latest innovation in ensuring that connections made on our apps are genuine. With trust being more paramount than ever in the AI era, we remain steadfast in our mission to empower women and cultivate equitable relationships online."

“With a dedicated focus on women's experience online, we recognize that in the AI era, trust is more paramount than ever. We are being thoughtful about how to best use new models to reduce the anxiety of making connections and support our community, with AI standing as a main area of focus,” she added.

Image Source: Pexels/Tero Vesalainen
Image Source: Pexels | Photo by Tero Vesalainen

The Deception Detector feature has been implemented across Bumble, Badoo, and Bumble For Friends platforms, reaching users worldwide. Moreover, on Monday, Tinder announced new user warnings tailored for its primary user demographic, aged 18-25, to promote appropriate behavior and offer opportunities for corrective actions.

MORE ON MARKET REALIST
According to the expert, personal letters and a signature from Tolkien himself added to the value of the book.
7 hours ago
Chistina and Katie Currie won over $88,000 in cash and two exotic vacations with their stunning performance.
8 hours ago
After everyone backed out, the billionaire Shark stepped up to help the founder of Diaper Dust.
1 day ago
Sun kept repeating the incorrect phrase but couldn't identify the error in time.
1 day ago
After almost closing a deal with Mr Wonderful, the founder of 'Simply Good Jars' pivoted hard.
1 day ago
The host thought it was the "worst possible answer" to give even as the team felt it was good enough.
2 days ago
Adding to the controversy, the owner of Dr. Mudd's lapdesk asked Harrison for $100,000.
2 days ago
With just milliseconds to spare, Sarah LaPilusa pulled off an incredible Bonus Round win.
2 days ago
Ozark Trail 64 oz Water Bottles were recalled after the lids of faulty bottles forcefully ejected.
3 days ago
The player laughed and giggled her way through the puzzles to win prizes worth over $57,000.
3 days ago
Scott Riccardi placed an unbelievable wager during Final Jeopardy! to win a massive amount in a day!
3 days ago
The guest got a 200% return on investment on her sculpture that she bought from Macy's.
3 days ago
Jennings had a record-setting winning streak as a contestant before he became the host.
4 days ago
The player, Ron Wheeler, tragically got no clues after his letter picks for the final puzzle.
4 days ago
The former kids champion, Skyler Hornback knew what was coming.
4 days ago
The fans took issue with the clue being too tough and unnecessary for the contestants.
5 days ago
Cuban wanted to strike a deal with the founder of Coconut Girl and gave her an ultimatum.
5 days ago
Although the word did make a lot of difference, some fans felt that the decision was ridiculous.
5 days ago
The guest, who found the item online, didn't think it was the real deal until he heard its value.
6 days ago
The player Samantha secured the first big win of Ryan Seacrest's run on the show.
6 days ago