ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

All About the 'Sugar Daddy' Scam Which is Luring Victims Looking for Love and Stability

In 2022, 70,000 individuals fell victim to romance scams, losing $1.3 billion in total.
PUBLISHED FEB 3, 2024
Cover Image Source: Sugar Daddy Scam | Pexels | Photo by Vija Rindo Pratama
Cover Image Source: Sugar Daddy Scam | Pexels | Photo by Vija Rindo Pratama

With the evolution of technology, many now turn to online dating apps in the pursuit of lifelong companionship. However, a significant challenge has emerged with the surge in online dating scams, as scammers are exploiting the platform not only to manipulate individuals into false romantic relationships but also to extract money from them while playing with their emotions. The Better Business Bureau (BBB) has issued a warning, urging caution and emphasizing the need not to blindly trust individuals encountered online.

Save yourselves from getting scammed in love. |Pexels
Image Source: Save yourselves from getting scammed | Pexels

BBB underscores the severity of the issue by citing reported cases where victims have suffered financial losses amounting to hundreds of dollars. One victim shared a regrettable experience, recounting a personal savings loss of approximately $19,500. These apps mostly target users on platforms like Facebook, TikTok, Instagram, and various dating apps. 

Nowadays, exercising caution when engaging with individuals on social media or dating apps is necessary. BBB has sounded an alarm regarding a new scam wherein scammers pose as "sugar mommas" or "sugar daddies." Exploiting casual connections, these fraudsters promise a weekly allowance for affection, concealing their true intent of orchestrating a fraudulent scheme to run away with the victim's money.

Image Source: Pexels/Tero Vesalainen
Image Source: Pexels | Photo by Tero Vesalainen

The scam starts off with the perpetrator sends a check or simulates a fund transfer through platforms like PayPal or Cash App, labeling it as the promised "weekly allowance" after eliciting a small favor. Once victims are lured, they are coerced into transferring a portion of the received funds for various purposes such as bill payments, purchasing gift cards, facilitating third-party transfers, or making substantial donations to fictitious charitable organizations. Falling prey to these deceptive tactics, victims end up losing significant amounts of money in search for love.

Regrettably, the accounts utilized for settling credit card balances in this scheme are fraudulent. Once the credit card company detects the deception, the recently deposited funds vanish from the account, leaving the victim liable for both the initial balance and the expenses incurred through the purchase of gift cards.

Image Source: Pexels|Photo by RDNE Stock project
Image Source: Pexels | Photo by RDNE Stock project

To avoid falling victim to such scams, individuals must recognize potential red flags. These include avoiding sharing sensitive information such as banking details, home address, or mobile number with new romantic interests. Additionally, one must raise suspicions if a supposed sugar daddy offers to pay off debts or urges the individual to take their conversations from dating websites to more private channels.

Finally, victims who suspect they are dealing with a scammer or have already fallen prey to a scam should contact their bank or financial institution immediately, even though the recovery of lost funds may not always be possible. Such prompt actions can help mitigate further damage by blocking access to compromised accounts.

While sugar daddies and mommies can bring financial support along with companionship, scammers exploit these dynamics. It is important to stay vigilant for fraudulent individuals posing as such figures, particularly in the world of online dating, where scams exist in large numbers and can drain you emotionally and financially.

MORE ON MARKET REALIST
While some tried to figure out what it was, others were annoyed.
1 day ago
The new scam is sending out letters with bogus toll-free numbers that connect to scammers.
1 day ago
When Harvey heard a relatable answer, the memories came rushing back to him.
2 days ago
Gas prices have been one of the bright spots of the U.S. economy, and the outlook for 2026 is here.
2 days ago
The player, Jenane who tried hard to ace the Cover Up game was overwhelmed with emotion
3 days ago
On Christmas day, the contestant, Paul pulled off a win with the tiniest of margins.
6 days ago
This tech giant is betting on the next primary computing device for the world.
6 days ago
This marked the second time this week a player lost out on the $100,000 prize.
6 days ago
Turns out Harvey was just trying to help out a player get some points.
7 days ago
Host Ken Jennings accepted an answer despite an error that most found unacceptable.
7 days ago
The U.S. district court judge's ruling comes ahead of a verdict on tariffs by the Supreme Court.
7 days ago
The player, Erica Sciuto picked all the letters that she needed to win.
7 days ago
While the host comically tried to hide the mistake, the prop was clearly on the floor.
Dec 25, 2025
Harvey wasn't prepared to hear some of the answers, at all.
Dec 24, 2025
Starting January 7, about 7,000 defaulters are set to receive notices from the Education Department.
Dec 24, 2025
Even the host, Ryan Seacrest was surprised to see the good player lose out.
Dec 24, 2025
Walmart has deployed several AI-powered tools to deliver a smooth shopping experience.
Dec 23, 2025
The warehouse retailer is making a layout change, which may dictate how long customers wait for checkout.
Dec 23, 2025
Retailers including Best Buy, Kohl's, Macy's, and more will charge a fee on returns.
Dec 23, 2025
Hearing the answers, Harvey wondered how the team that won the question got so far in the game
Dec 16, 2025