ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

All About the 'Sugar Daddy' Scam Which is Luring Victims Looking for Love and Stability

In 2022, 70,000 individuals fell victim to romance scams, losing $1.3 billion in total.
PUBLISHED FEB 3, 2024
Cover Image Source: Sugar Daddy Scam | Pexels | Photo by Vija Rindo Pratama
Cover Image Source: Sugar Daddy Scam | Pexels | Photo by Vija Rindo Pratama

With the evolution of technology, many now turn to online dating apps in the pursuit of lifelong companionship. However, a significant challenge has emerged with the surge in online dating scams, as scammers are exploiting the platform not only to manipulate individuals into false romantic relationships but also to extract money from them while playing with their emotions. The Better Business Bureau (BBB) has issued a warning, urging caution and emphasizing the need not to blindly trust individuals encountered online.

Save yourselves from getting scammed in love. |Pexels
Image Source: Save yourselves from getting scammed | Pexels

BBB underscores the severity of the issue by citing reported cases where victims have suffered financial losses amounting to hundreds of dollars. One victim shared a regrettable experience, recounting a personal savings loss of approximately $19,500. These apps mostly target users on platforms like Facebook, TikTok, Instagram, and various dating apps. 

Nowadays, exercising caution when engaging with individuals on social media or dating apps is necessary. BBB has sounded an alarm regarding a new scam wherein scammers pose as "sugar mommas" or "sugar daddies." Exploiting casual connections, these fraudsters promise a weekly allowance for affection, concealing their true intent of orchestrating a fraudulent scheme to run away with the victim's money.

Image Source: Pexels/Tero Vesalainen
Image Source: Pexels | Photo by Tero Vesalainen

The scam starts off with the perpetrator sends a check or simulates a fund transfer through platforms like PayPal or Cash App, labeling it as the promised "weekly allowance" after eliciting a small favor. Once victims are lured, they are coerced into transferring a portion of the received funds for various purposes such as bill payments, purchasing gift cards, facilitating third-party transfers, or making substantial donations to fictitious charitable organizations. Falling prey to these deceptive tactics, victims end up losing significant amounts of money in search for love.

Regrettably, the accounts utilized for settling credit card balances in this scheme are fraudulent. Once the credit card company detects the deception, the recently deposited funds vanish from the account, leaving the victim liable for both the initial balance and the expenses incurred through the purchase of gift cards.

Image Source: Pexels|Photo by RDNE Stock project
Image Source: Pexels | Photo by RDNE Stock project

To avoid falling victim to such scams, individuals must recognize potential red flags. These include avoiding sharing sensitive information such as banking details, home address, or mobile number with new romantic interests. Additionally, one must raise suspicions if a supposed sugar daddy offers to pay off debts or urges the individual to take their conversations from dating websites to more private channels.

Finally, victims who suspect they are dealing with a scammer or have already fallen prey to a scam should contact their bank or financial institution immediately, even though the recovery of lost funds may not always be possible. Such prompt actions can help mitigate further damage by blocking access to compromised accounts.

While sugar daddies and mommies can bring financial support along with companionship, scammers exploit these dynamics. It is important to stay vigilant for fraudulent individuals posing as such figures, particularly in the world of online dating, where scams exist in large numbers and can drain you emotionally and financially.

MORE ON MARKET REALIST
The contestant had a slim chance after getting only two out of five guesses right.
6 hours ago
The payments will be funded by the tariff revenue and reach farmers early next year.
12 hours ago
Sweeney's team blatantly broke a rule and the host had to let it go multiple times.
1 day ago
Dimon reiterated a nuanced and overall upbeat view about the effect of artificial intelligence on the economy.
1 day ago
The guest who worked closely with the author said the collection was sentimental to her.
5 days ago
As per a recent study, nearly half of the millionaires think they need better financial planning.
5 days ago
Partnering with Wing, Walmart has expanded its service to yet another metro, this time in Georgia.
5 days ago
Economists, John Campbell and Tarun Ramadorai told CBS that Americans are unprepared for retirement.
6 days ago
Supporters of the Trump administration are not happy with the retailer's latest move.
6 days ago
The advocacy group, Amazon Employees for Climate Justice, addressed the letter to CEO Andy Jassy.
6 days ago
The player, Noah Kraski solved the final puzzle with just two clues on the board.
6 days ago
In a suit filed in the Court of International Trade, the retailer argued the tariffs were unlawful.
7 days ago
The company will pay about 15,000 workers a weekly compensation and millions in civil penalties.
7 days ago
Chorsie Calber IV, who lost a car on Thursday, won $120,000 in his second Bonus Round of the week.
Dec 1, 2025
The Black Friday sales were up by 10.1% from 2024, despite economic uncertainty and cost concerns.
Dec 1, 2025
The two Choceur brand products from Silvestri Sweets were sold in over a dozen states.
Dec 1, 2025
While Toni Perrotta didn't land on the big prize, she got to drive home a Toyota sports car
Nov 27, 2025
The Turkey Dinner Kit has got rave reviews from customers on social media already.
Nov 27, 2025