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How Is the New JetBlue Bag Pricing Going to Impact Your Travel Budget?

The increase will only apply during peak periods, such as busy travel days or holidays. 
Cover Image Source: A JetBlue Airways plane | Getty Images | Photo by Joe Raedle
Cover Image Source: A JetBlue Airways plane | Getty Images | Photo by Joe Raedle

Renowned for its innovative approach to travel aimed at enhancing customer comfort, JetBlue Airways has solidified its position as a prominent player in the aviation industry. Founded in Delaware in August 1998, the airline commenced operations in February 2000, quickly establishing itself as one of the premier low-cost carriers in the market. JetBlue's popularity stems from its commitment to offering affordable pricing alongside unique features and distinctive in-flight amenities. However, in response to recent industry developments, the airline has undergone a few changes. 


JetBlue Makes a Move Towards Bag Pricing 

JetBlue Airways is gearing up to adjust its baggage prices, however, this plan comes with a twist: the increase will only apply during peak periods, such as busy travel days or holidays. 

In the wake of this announcement, the airline disclosed a significant financial loss, reporting a $104 million deficit on an operating revenue of $2.3 billion for the final months of 2023. This stark contrast with the previous year's profits has prompted the airline to rethink its strategic moves, leading to the cancellation of its proposed acquisition of Spirit Airlines for $3.8 billion.

JetBlue is now exploring dynamic pricing strategies as part of its efforts to attract more passengers while simultaneously managing backend and operational costs.


"The cost of transporting bags has gone up significantly due to increased wages and higher fuel costs, and we remain unprofitable since COVID. While we don't like increasing fees, we are making these adjustments to help get our company back to profitability and cover the increased costs," JetBlue told CBS News.

"This move helps keep a lid on airfares while upping the cost of services that only certain customers use. Perks like seatback TVs and onboard wifi services remain free," the company added.

How Much Are Customers Expected to Pay?

The revised pricing structure introduced by JetBlue Airways has undoubtedly impacted many of its customers, but there's a silver lining: travelers can avoid the higher fees by planning.

Here's how it works: if you opt to pay for checked bags more than a day before your scheduled flight, you can enjoy a discount of $10 on each bag, with the offer applicable for up to two bags. However, procrastination comes at a cost. Waiting until less than a day before your flight to pay for checked bags will result in substantially higher charges.

For instance, for those traveling internationally with two bags during peak periods, such as holidays, the fees could soar up to $110.


The baggage charges imposed by JetBlue Airways may vary depending on the type of ticket purchased, namely "Blue," "Blue Basic," or "Blue Extra," as well as the timing of the flight. During less-busy or off-peak periods, passengers can expect to pay $45 for the first checked bag with a "Blue" ticket or $50 with a "Blue Basic" ticket, whereas during busy times, this fee may increase.

Similarly, the cost for the second checked bag ranges from $60 to $70, depending on the ticket type and the timing of the flight.

For travelers opting for transatlantic, or flights to Europe, the baggage fees tend to be slightly higher. For instance, with a "Blue Basic" fare during off-peak times, the first checked bag may cost $65, while the second bag could amount to $105. During peak times, an additional $5 is charged for the first bag and $10 for the second bag.