ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

Someone gave ChatGPT $100 to 'make as much money as possible' — it went as expected

While some found the results astonishing, some expected exactly what happened.
UPDATED JAN 16, 2025
Representational image of an entrepreneur at work (Cover image source: Getty Images | PeopleImages)
Representational image of an entrepreneur at work (Cover image source: Getty Images | PeopleImages)

Since the release of OpenAi's ChatGPT, people have taken the chatbot on a ride across the universe. While some made ChatGPT to pass MBA exams, be a travel guide, or write code, one man truly pushed its limits last year. Tech enthusiast Jackson Greathouse Fall used ChatGPT to create a business with a $100 investment and run it with the tool's help. While the experiment went viral and captured widespread attention, it didn't seem to yield the expected results. 

Photo illustration of the home page for the OpenAI
Photo illustration of the home page for the OpenAI "ChatGPT" (Image source: Getty Images | Leon Neal)

Fall, who worked as a brand designer and writer, started the experiment by sharing the updates as the "HustleGPT" journey on X (formerly Twitter). He shared the detailed prompt that he initially gave ChatGPT. "You have $100, and your goal is to turn that into as much money as possible in the shortest time possible, without doing anything illegal," Fall wrote in the prompt.



 

In his post, he added that he would be serving as the "human liaison" in the experiment, doing whatever the AI chatbot instructed him to do. After some back and forth, ChatGPT gave Fall the idea of a business to make money and a step-by-step approach to doing it.

The business idea was for a company called "Green Gadget Guru" which sells eco-friendly gadgets and helps people live more sustainably. 

In the first step, ChatGPT suggested that Fall should buy a website domain name which would cost about $10, and a hosting plan which would be $5 per month. In the second step, the program suggested that he should use the remaining $85 for website and content design.



 

The chatbot instructed him to create an affiliate website that promotes products in exchange for sales commissions. The program then suggested the domain name GreenGadgetsGuru.com as it was cheaper to acquire.

The next step was to leverage social media and use advertising. Using DALL-E 2, Fall also created a logo for the company and drew up images of products. 



 

He then made ChatGPT write the site's first article, which shared a list of sustainable products to use.  A template with the title, "Ten Eco-Friendly Kitchen Gadgets" was also published on the now-defunct website.



 

Fall was then instructed to spend $40 on Facebook and Instagram ads to promote the website and content. The AI tool also instructed him to use SEO techniques to drive traffic. 



 

Fall shared in another tweet that by the end of the first day, he had raised significant investments from people who followed the experiment. "DMs are flooded," he wrote adding that he had stopped onboarding more investors. 

In the update, Fall shared that the business raised $1,378.84 and as of mid-March, the company was valued at $25,000. However, it is worth mentioning that the claims are unverified and the website never had any real products but only dummy text. 



 

He seemed happy with the results as he wrote "TLDR I'm about to be rich," in another update. Since his initial tweet went viral, Fall started promoting his podcast and started his own Discord community.



 

Despite sharing seemingly positive results, which did seem too good to be true, Fall tweeted that the business has run its course, after a month.



 

He shared that he was moving on from Green Gadget Guru and focusing on building his Discord community. While the site had no products and only dummy text at the time of running, it is now completely defunct.

This article originally appeared 2 months ago.

MORE ON MARKET REALIST
Homeowners are going for adjustable mortgage rates in record rates, reminiscent of the 2008 crisis.
9 hours ago
The contestant’s win was impressive, as the game she played is not easy to get right.
9 hours ago
The contestant was just happy to be on the show but a surprise win made her experience even better.
9 hours ago
People are already struggling with affordability and the war could make things a lot worse.
12 hours ago
If consumed, the products could pose serious health risks to some people.
14 hours ago
The Trump administration has assured that prices will be back to normal within weeks.
1 day ago
The move reflects a broader shift in tech as companies redirect money from payroll to AI infrastructure
1 day ago
The Energy Secretary said that the uptick in gas prices would only a few weeks.
1 day ago
Carey even ended up having chili spaghetti after feeling the symptoms for the first time.
1 day ago
Find out the production oversight that led the company to the Class I recall from the FDA
1 day ago
The growing AI bubble will burst and workers will have to bear the brunt in the short term.
1 day ago
Small businesses account for a huge chunk of GDP and employ more than 62 million Americans.
1 day ago
Andrew Crapuchettes advises American workers to stay AI-enabled to face a tighter job market situation.
3 days ago
There were a total of 48,307 layoffs in February, down 55% from January.
4 days ago
There could even be a situation in which one may have to give away half of it as income tax.
4 days ago
The company even went as far as to make fun of McDonald's to promote their post.
4 days ago
The contestant was dealt a rather easy hand, and she took full advantage of it.
4 days ago
The survey found the tariffs were a 'financial challenge' for four out of 10 small businesses.
4 days ago
There are a number of reasons for this, but some are not complying with federal and state laws.
4 days ago
The X boss recently praised Grok for helping a woman get a higher refund.
4 days ago