ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

Someone gave ChatGPT $100 to 'make as much money as possible' — it went as expected

While some found the results astonishing, some expected exactly what happened.
UPDATED JAN 16, 2025
Representational image of an entrepreneur at work (Cover image source: Getty Images | PeopleImages)
Representational image of an entrepreneur at work (Cover image source: Getty Images | PeopleImages)

Since the release of OpenAi's ChatGPT, people have taken the chatbot on a ride across the universe. While some made ChatGPT to pass MBA exams, be a travel guide, or write code, one man truly pushed its limits last year. Tech enthusiast Jackson Greathouse Fall used ChatGPT to create a business with a $100 investment and run it with the tool's help. While the experiment went viral and captured widespread attention, it didn't seem to yield the expected results. 

Photo illustration of the home page for the OpenAI
Photo illustration of the home page for the OpenAI "ChatGPT" (Image source: Getty Images | Leon Neal)

Fall, who worked as a brand designer and writer, started the experiment by sharing the updates as the "HustleGPT" journey on X (formerly Twitter). He shared the detailed prompt that he initially gave ChatGPT. "You have $100, and your goal is to turn that into as much money as possible in the shortest time possible, without doing anything illegal," Fall wrote in the prompt.



 

In his post, he added that he would be serving as the "human liaison" in the experiment, doing whatever the AI chatbot instructed him to do. After some back and forth, ChatGPT gave Fall the idea of a business to make money and a step-by-step approach to doing it.

The business idea was for a company called "Green Gadget Guru" which sells eco-friendly gadgets and helps people live more sustainably. 

In the first step, ChatGPT suggested that Fall should buy a website domain name which would cost about $10, and a hosting plan which would be $5 per month. In the second step, the program suggested that he should use the remaining $85 for website and content design.



 

The chatbot instructed him to create an affiliate website that promotes products in exchange for sales commissions. The program then suggested the domain name GreenGadgetsGuru.com as it was cheaper to acquire.

The next step was to leverage social media and use advertising. Using DALL-E 2, Fall also created a logo for the company and drew up images of products. 



 

He then made ChatGPT write the site's first article, which shared a list of sustainable products to use.  A template with the title, "Ten Eco-Friendly Kitchen Gadgets" was also published on the now-defunct website.



 

Fall was then instructed to spend $40 on Facebook and Instagram ads to promote the website and content. The AI tool also instructed him to use SEO techniques to drive traffic. 



 

Fall shared in another tweet that by the end of the first day, he had raised significant investments from people who followed the experiment. "DMs are flooded," he wrote adding that he had stopped onboarding more investors. 

In the update, Fall shared that the business raised $1,378.84 and as of mid-March, the company was valued at $25,000. However, it is worth mentioning that the claims are unverified and the website never had any real products but only dummy text. 



 

He seemed happy with the results as he wrote "TLDR I'm about to be rich," in another update. Since his initial tweet went viral, Fall started promoting his podcast and started his own Discord community.



 

Despite sharing seemingly positive results, which did seem too good to be true, Fall tweeted that the business has run its course, after a month.



 

He shared that he was moving on from Green Gadget Guru and focusing on building his Discord community. While the site had no products and only dummy text at the time of running, it is now completely defunct.

This article originally appeared 2 months ago.

MORE ON MARKET REALIST
The President hopes to make medication cheaper, but he might not have thought it through.
49 minutes ago
It seems like things are about to get a lot worse before they get better.
1 hour ago
The shopper was charged more than $80 for her items, and she might have paid that as well.
5 hours ago
The decision makes a lot of sense for the retailer in terms of morale and finances.
22 hours ago
The numbers were unexpected, and those in power will hope to make the most out of this situation.
22 hours ago
This will not be good news for Republicans ahead of the next midterm elections.
1 day ago
No one would want to eat a radioactive shrimp ahead of the holiday season.
1 day ago
The Trump administration will have its hands full if this situation truly unfolds next year.
1 day ago
With the Midterms next year, this crisis has become one of the key areas of conversation.
1 day ago
Gyms are predicted to be popular in 2026 despite the advent of at-home fitness and virtual exercises, according to 86% of Americans surveyed.
1 day ago
The host was not impressed with the question and said that it was shame that he knew the answers.
2 days ago
He was overjoyed at first but that quickly turned into bitter disappointment.
2 days ago
“Our AI-powered inventory management system is essential for supplying customers with what they need, when they need, and at the low costs," it stated.
2 days ago
 “A program that provides roughly $50 an acre will not save the thousands of family farms that will go bankrupt before the end of the year," an expert stated.
2 days ago
"This is another reason why I don’t like the Phrase category in the Bonus Round," a fan reacted.
2 days ago
The host of the show was shocked upon hearing the answer and had to speak to the contestant's wife.
2 days ago
Reports suggest these three companies with strong ties to AI can make it to the coveted club.
2 days ago
Money manager Loius Navellier thinks the U.S. GDP could grow by 5% in 2026.
2 days ago
The contestant could have comfortably won the round but it was not meant to be.
2 days ago
The retailer's low price point may be a positive but product quality still matters.
2 days ago