ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

How an Entrepreneur Makes $38,000 a Day From a Sticker Business That Started Off as a Side Hustle

Jayson Siu's Invalid.jp thrives on viral waves and smart ads, turning trends into a year-round cash flow
PUBLISHED NOV 11, 2023
Image Source: Photo by Karolina Grabowska | Pexels
Image Source: Photo by Karolina Grabowska | Pexels

When Jayson Siu's car accessories hobby gained unexpected popularity, he was caught off guard. In October 2021, a TikTok video showcasing one of his products, a rearview mirror with LED lights, started gaining traction, translating into substantial sales worth $12,000 in a single day.

Following a surge in viral fame, Siu, then a freshman at the University of Hawaii at Manoa, had to improvise and rushed to Office Depot, spending hours printing and manually cutting labels to address the sudden spike in orders. A year later, another video featuring an LED-backed light-up sticker went viral, accumulating over 9 million views.

This time, Siu's venture, Invalid.jp, generated $38,000 in revenue within the next 24 hours. According to the documents reviewed, the business raked in a total of $512,000 in revenue in 2022. Siu estimates that around 30% of these earnings constitute profit.



 

What began as a side hustle is now a full-fledged commitment for Siu, who dedicates at least 40 hours a week to the business alongside a full class schedule. Prior to leasing a warehouse in the summer, he managed operations from his parents' two-bedroom apartment in Honolulu.

While still a high school senior and employed by a valet company, Jayson Siu initiated Invalid.jp with the aim of earning extra money to buy accessories for his Nissan Rogue SUV. Recognizing the popularity of stickers among his peers, Siu invested $300 from a previous side venture in a vinyl printer. He began selling stickers on Snapchat, pricing them between $3 and $5 each.

Image Source: Invalid.jp Website
Image Source: Invalid.jp Website

During his research, he stumbled upon an LED-backlit rearview mirror on Instagram and saw an opportunity. After purchasing a $20 mirror from a Chinese factory, he modified it by placing LED lights and his best-selling "drive safe" sticker inside, making the sticker visible when the glass was replaced.

Upon a friend's suggestion, Siu turned to TikTok to boost sales, posting videos regularly. As orders started coming in, Siu began contemplating the possibility of turning his venture into a legitimate business. Following his first taste of online fame a few months later, Siu decided to leave his valet job behind.

After the initial buzz died down, so did Jayson Siu's money flow. Trying to find a steadier income, he tested out social media ads. It was a real struggle as he was pouring in thousands of dollars and was barely breaking even, while losing money for some months.

Ads on Snapchat, YouTube, and Twitter (now X) weren't helping his sales, so he shifted his ad money to TikTok, Google, Facebook, and Instagram. According to him, this move improved his ad game.

Siu also diversified his product range, adding things like cupholders, visors, and license plates. He bought them wholesale, gave them a personal touch, and then sold them for a profit. Even though stickers and LED mirrors were still the big sellers, Siu got creative and combined them to make customizable light-up stickers. These stickers can change colors with a tiny remote, but Siu warns against leaving them on while driving.

When things go viral, they bring in good money. Social media ads help keep the cash flowing for Invalid.jp throughout the year, according to Jayson Siu.

To manage college and business, Siu schedules most of his classes in the morning, leaving the rest of the day for Invalid.jp. He spends $1,500 monthly on a warehouse and upgraded to a Toyota 4Runner SUV to cut down on post work trips.

Image Source: CNBC Make It Instagram
Image Source: CNBC Make It Instagram

Handling orders is a team effort with his mom and girlfriend, and recently, he hired contractors for TikTok video production.

Acknowledging there aren't enough hours to balance a booming business and a typical college life, Siu puts the business first. Looking ahead, he wants to hire more and spend less time in the warehouse.

MORE ON MARKET REALIST
The player, Catrice Sandt, nearly blew the Bonus Round puzzle by saying too many words in the end.
3 hours ago
The co-founders of Nature's Wild Berry left the Sharks in shock with their miraculous product.
5 hours ago
The contestant named Whitney could barely control her emotions as she celebrated with Ryan Seacrest.
8 hours ago
The player named Kathy Young missed out on the Showcase Showdown as she had to leave.
1 day ago
Harrison closed a mega deal by scooping up three post cards for the price of one.
1 day ago
The guest who brought his father's prized possesion, had already made up his mind.
1 day ago
Harvey got a genius solution to avoid asking an awkward question to Carson Kressley's family member.
2 days ago
The player could barely control her excitement as she had a near-perfect game on the show.
2 days ago
Harrison knew it was too good of a collection to let go, and he decided to raise the stakes.
3 days ago
The guest who had little no idea about his family heirloom was shocked to know its significance.
3 days ago
Despite making a higher than usual offer, Harrison failed to close the deal.
3 days ago
The guest regretted that she wouldn't be able to keep the highly valued item in her home anymore.
3 days ago
They also triggered a showdown between Mark Cuban and Daniel Lubetsky before closing the deal.
4 days ago
As Heather took a second to solve the final puzzle, Seacrest admitted she made it look easy.
4 days ago
Carey suffered a similar snafu a few months ago while playing the same game of 'Bullseye'.
5 days ago
Fans also share some tips that could've helped Bain win the bonus round but it was too late.
5 days ago
Emily Croke coincidentally got the question related to her great-great aunt, Emily Folger.
5 days ago
Luckily for the veteran host, no one in the studio caught the mistake on time.
5 days ago
The executive producer of the show, Michael Davies later apologized for the spoiled show.
5 days ago
Even the seasoned expert was stumped by the unusual subject of the painting.
5 days ago