ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / ECONOMY & WORK

How This Social Media Star Is Challenging Capitalism With Her Clothing Brand

Her clothing brand, born in 2014 from a 300-square-foot apartment, became her way of navigating the chaos of capitalism.
PUBLISHED JAN 28, 2024
Cover Image Source: Madeline Pendleton | Instagram
Cover Image Source: Madeline Pendleton | Instagram

Madeline Pendleton, a familiar face on TikTok with a whopping 1.7 million followers, had a bit of a rough start growing up in Fresno, California. She was fed a fib that said Fresno was a terrible place, like a deep dark hole, and the only way to live a good life was to escape. Turns out, that wasn't entirely true.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Madeline Pendleton (@madelinependleton)


 

In her new book, "I Survived Capitalism and All I Got Was This Lousy T-Shirt" that hit the shelves on January 16, 2024 via Doubleday, she spills the beans on her life journey–from being a struggling kid in Fresno to an art school student in San Francisco and later trying to make it in Los Angeles. It's not just a regular book; it's part financial guide, part personal story, all rolled into one.

Madeline's life had its fair share of ups and downs, including some pretty tough times like her boyfriend tragically taking his own life. It hit her hard, making it nearly impossible for her to keep up the freelance work that was paying the bills. She was living day by day, dollar by dollar. Amid this storm, she found a new focus–Tunnel Vision Clothing. This clothing brand, born in 2014 from a 300-square-foot apartment, became her way of navigating the chaos of capitalism. Sure, she was only making $20 or $30 at a time, but the business was growing.

Picture this: Orders getting packed on a table squeezed into a corner, and shipping materials hiding out in the oven. It wasn't a glamorous setup, but it was her way of making it through. Tunnel Vision isn't just a clothing company; it's a memento, a joke even. "I survived capitalism, and all I got was this lousy T-shirt company," she chuckles.

What makes Tunnel Vision stand out is not just the cool clothes but the principles it operates on. It's like a rebel in the business world, going against the usual capitalist norms. Tunnel Vision sells vintage clothing and designs its stuff, all made in small batches without supporting sweatshops. And every employee, including Madeline, gets the same pay, no matter their job. They have paid time off, flexible working conditions, and trust among team members. Madeline firmly believes that she doesn't work harder than her colleagues.

Image Source: shoptunnelvision Instagram
Image Source: shoptunnelvision Instagram

Before you think Madeline is some financial guru or a superhero, she wants you to know she's just a regular person. She's been through the wringer like many others–tricked by a for-profit university, struggling after the big recession, and pulling long hours for bosses who treated her like a disposable napkin. Her book is a reflection of these experiences like casual chats with friends about basic stuff, such as figuring out how much to spend on groceries.

Madeline is clear that she isn't some "pulled-up-by-the-bootstraps" success story. Poverty, she says, is often a result of decisions made by those in power, and people have every right to feel frustrated. The system, she's learned, doesn't care about regular folks. Despite all the chaos, she believes there are ways to improve your quality of life that don't necessarily involve stacks of cash.

Image Source: Tunnel Vision Website
Image Source: Tunnel Vision Website

So, if you're someone who hasn't had these kinds of conversations about life and money, her book can be a starting point, a basic guide. It's not about getting rich quick; it's about surviving and finding ways to make life a bit better, step by step. Madeline wants you to know there's hope, even if the system seems stacked against you. After all, she's been there and done that–surviving capitalism and all.

MORE ON MARKET REALIST
Drew Carey tried making a bet with the contestant but she was not having it.
15 hours ago
Steve Harvey was left stunned by the answer and had to question the entire family.
17 hours ago
Steve Harey forced the contestants hiding to come out and address the situation.
1 day ago
Rick Harrison were creeped out by the handcuffs but still wanted to buy them.
1 day ago
Cuban was interested in the tech side of the company but was annoyed when his doubts got no answers.
1 day ago
She had already won more than $21,000 and a trip to Portugal before heading to the round.
2 days ago
The contestant even apologized to Steve Harvey after her answer was called out.
2 days ago
The host urged fans not to laugh at the answer, as it might come back to bite them in the future.
2 days ago
The seller lacked any solid proof and as a result, nobody on the show wanted to offer him a deal.
3 days ago
The contestant wished that bars gave free alcohol to those already drunk out of their minds.
3 days ago
It would have been easy for Amy Schneider to respond harshly to the accusations, but she remained cool and collected.
3 days ago
The host was left shocked after hearing the answer as he mouthed "wow" a couple of times.
3 days ago
The contestant went on to win $20,000 for her family despite the awkward moment.
4 days ago
The entrepreneurs might have hoped that a third of their company would attract a shark, but it didn't.
4 days ago
She was just happy to be on the show and was not disappointed about leaving empty-handed.
4 days ago
Things got heated as all of the sharks took shots at each other for a chance to cut a deal.
4 days ago
The entrepreneur was selling a DVD set about men's grooming, which was priced at a whopping $297.
5 days ago
Some might have expected the host to be a bit upset but he was entertained.
5 days ago
The entrepreneurs had initially asked for $50,000 for a 50% stake in the company.
5 days ago
She had uploaded photos and videos from a taping on her Instagram stories.
5 days ago