ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

Considering TikTok as a Full Time Lucrative Venture? Here's how Influencers Earn

Charlie D’Amelio along with few others are the highest paid TikTokers, but how do they earn?
PUBLISHED JAN 11, 2024
Image Source: Photo by cottonbro studio | Pexels
Image Source: Photo by cottonbro studio | Pexels

TikTok has become a global social media giant and a hub for influencer marketing which is a highly sought-after medium of communication for major brands now. It captivated millennial and Gen Z audiences through short-form videos and viral challenges, and provided earning potential for its top creators. But most still wonder how much creators can actually earn on TikTok by monetizing their following.

TikTok stands out as a social media platform where users craft and share brief videos synchronized with music, and boasts of more than 1 billion monthly active users globally, which has established it as a cultural phenomenon embraced by younger generations.

Image Source: Photo by Liza Summer| Pexels
Image Source: Photo by Liza Summer| Pexels

TikTok creators, known as TikTokers, have discovered multiple avenues for earning income including collaborations with brands, sponsored content, the sale of merchandise, and engagement via live streaming. As their follower count and engagement increases, so does the potential for TikTokers to monetize their content.

Presently, the top-earning TikToker is Addison Rae Easterling, who boasts of an estimated annual income of $5 million, thanks to an impressive following exceeding 80 million. Addison has strategically capitalized on her TikTok prominence, to secure lucrative brand partnerships, establish her makeup line, and venture into showbiz as an actor.

Image Source: Addison Rae attends the Academy Museum of Motion Pictures 3rd Annual Gala Presented by Rolex at Academy Museum of Motion Pictures| Photo by Emma McIntyre | Getty Images
Image Source: Addison Rae attends the Academy Museum of Motion Pictures 3rd Annual Gala Presented by Rolex at Academy Museum of Motion Pictures| Photo by Emma McIntyre | Getty Images

Apart from Addison Rae, other notable TikTokers such as Charli D’Amelio, Dixie D’Amelio, and Zach King have also achieved successful brand deals on the platform. Through such partnerships, these influencers have bagged millions of dollars, along with a launchpad for their careers in reality TV ad showbiz.

A TikToker's earnings are influenced by their follower count, as a larger audience provides more monetization opportunities. Engagement rate, indicating the depth of interaction, also plays a decisive role in the earning potential of a TikToker.

The content niche matters too, with certain categories attracting specific brands, and videos that resonate with Netizens are crucial for building a dedicated following. Apart from that, the engagement rate on TikTok is how much the audience interacts with a TikToker's content. It's usually calculated by looking at the number of likes, comments, and shares a video gets in comparison to the total number of followers.

Diversifying income streams is also essential alongside brand partnerships, and TikTokers can further explore merchandise sales or collaborations with other creators. A brand partnership on TikTok is when a TikToker works with a brand. They showcase the brand's products or services in their videos, and in return, the brand pays them for doing so. 

In essence, a TikToker's success hinges on growing followers, selecting a content niche wisely, and diversifying income streams for sustained success on TikTok.

Image Source: Photo by Magnus Mueller | Pexels
Image Source: Photo by Magnus Mueller | Pexels

TikTok has evolved into a lucrative career path, showing significant earning potential for its most successful creators. The annual multimillion-dollar incomes of the highest-paid TikTokers underscore the platform's legitimacy as a viable revenue generator for those who can effectively captivate and engage with audiences on social media platforms.

MORE ON MARKET REALIST
The deal ultimately fell apart as the seller, Scotty was looking to get $375,000.
17 hours ago
The guest was blown away by the six-figure appraisal for his father's John Falter illustration.
22 hours ago
Harvey just couldn't believe that the contestant could come up with an answer like that.
1 day ago
Antoinette's win was even more special because she needed a car more than anything at that point.
1 day ago
The player, Catrice Sandt, nearly blew the Bonus Round puzzle by saying too many words in the end.
2 days ago
The co-founders of Nature's Wild Berry left the Sharks in shock with their miraculous product.
2 days ago
The contestant named Whitney could barely control her emotions as she celebrated with Ryan Seacrest.
2 days ago
The player named Kathy Young missed out on the Showcase Showdown as she had to leave.
3 days ago
Harrison closed a mega deal by scooping up three post cards for the price of one.
3 days ago
The guest who brought his father's prized possesion, had already made up his mind.
3 days ago
Harvey got a genius solution to avoid asking an awkward question to Carson Kressley's family member.
4 days ago
The player could barely control her excitement as she had a near-perfect game on the show.
4 days ago
Harrison knew it was too good of a collection to let go, and he decided to raise the stakes.
5 days ago
The guest who had little no idea about his family heirloom was shocked to know its significance.
5 days ago
Despite making a higher than usual offer, Harrison failed to close the deal.
5 days ago
The guest regretted that she wouldn't be able to keep the highly valued item in her home anymore.
5 days ago
They also triggered a showdown between Mark Cuban and Daniel Lubetsky before closing the deal.
6 days ago
As Heather took a second to solve the final puzzle, Seacrest admitted she made it look easy.
6 days ago
Carey suffered a similar snafu a few months ago while playing the same game of 'Bullseye'.
7 days ago
Fans also share some tips that could've helped Bain win the bonus round but it was too late.
7 days ago