ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

AI Will Now Sniff out Fake Wine to Protect Consumers From Fraud; Here's how it Works

Machine Learning can now traces wine compounds to their vineyard origins
PUBLISHED DEC 31, 2023
Image Source: Photo by Timur Saglambilek | Pexels
Image Source: Photo by Timur Saglambilek | Pexels

The food and beverages industry is marred by counterfeiting and in many cases, consumers can't really be sure if they are being served what's mentioned on the labels. Food fraud has been on the rise, with the use of ingredients that aren't only meant to fool buyers, but can also damage their overall well-being. In a groundbreaking development, scientists have harnessed the power of artificial intelligence to tackle the issue of fraudulent wine sales.

The process of making fake wines involves the creation of cheap imitations of high-priced wines, and selling them for significant profits. To combat this, researchers have crafted a smart tool that uses artificial intelligence, essentially a computerized brain, to meticulously analyze the chemical composition of wines and trace their origins. The ultimate goal is to distinguish authentic wines from counterfeit ones.

Professor Alexandre Pouget from the University of Geneva in Switzerland has highlighted the prevalence of wine fraud, where individuals concoct bogus wines in their personal spaces, affix labels, and sell them for exorbitant amounts. The newly developed tool, according to Pouget, has the sensitivity required to differentiate between authentic and fake wines, marking a pivotal advancement in the fight against fraudulent practices.

Image Source: Photo by Ray Piedra | Pexels
Image Source: Photo by Ray Piedra | Pexels

To train this innovative tool, scientists turned to a sophisticated technique known as gas chromatography. This method, commonly employed in laboratories, facilitates the separation and identification of various compounds within a mixture. Unlike conventional approaches that focus on isolating individual compounds, the newly devised algorithm considers the overall chemical makeup of the wine. It then creates a distinctive signature for each wine, akin to a musical melody formed by the concentrations of numerous molecules. Every wine is traced back to its origin based on soil and grapes from a specific location.

In a practical test involving 80 wines from seven different estates in the Bordeaux region of France, the tool not only accurately identified the vine-growing regions accurately, but also revealed a geographical map of the area. Impressively, wines from distinct chateaux formed clusters on a two-dimensional grid, showcasing the program's ability to discern unique chemical signatures independent of the wine's vintage.

Image Source: Photo by Valeria Boltneva | Pexels
Image Source: Photo by Valeria Boltneva | Pexels

While the primary application of this cutting-edge technology is in fraud detection within the wine industry, Professor Pouget envisions broader applications. He believes the tool could be instrumental in enhancing the overall quality of wines throughout the winemaking process and ensuring a more cost-effective blending process. This could potentially revolutionize the art of winemaking, making high-quality blends more accessible to a wider audience.

Apart from fraud detection, AI has also played a key role in improving the production of wines by monitoring stress levels or water requirements in plants, vineyard health, and grape quality. Some growers even use sensors to keep an eye on factors such as temperature and humidity for improved cultivation at vineyards, so that better wine reaches the markets.

MORE ON MARKET REALIST
According to the expert, personal letters and a signature from Tolkien himself added to the value of the book.
7 hours ago
Chistina and Katie Currie won over $88,000 in cash and two exotic vacations with their stunning performance.
8 hours ago
After everyone backed out, the billionaire Shark stepped up to help the founder of Diaper Dust.
1 day ago
Sun kept repeating the incorrect phrase but couldn't identify the error in time.
1 day ago
After almost closing a deal with Mr Wonderful, the founder of 'Simply Good Jars' pivoted hard.
1 day ago
The host thought it was the "worst possible answer" to give even as the team felt it was good enough.
2 days ago
Adding to the controversy, the owner of Dr. Mudd's lapdesk asked Harrison for $100,000.
2 days ago
With just milliseconds to spare, Sarah LaPilusa pulled off an incredible Bonus Round win.
2 days ago
Ozark Trail 64 oz Water Bottles were recalled after the lids of faulty bottles forcefully ejected.
3 days ago
The player laughed and giggled her way through the puzzles to win prizes worth over $57,000.
3 days ago
Scott Riccardi placed an unbelievable wager during Final Jeopardy! to win a massive amount in a day!
3 days ago
The guest got a 200% return on investment on her sculpture that she bought from Macy's.
3 days ago
Jennings had a record-setting winning streak as a contestant before he became the host.
4 days ago
The player, Ron Wheeler, tragically got no clues after his letter picks for the final puzzle.
4 days ago
The former kids champion, Skyler Hornback knew what was coming.
4 days ago
The fans took issue with the clue being too tough and unnecessary for the contestants.
5 days ago
Cuban wanted to strike a deal with the founder of Coconut Girl and gave her an ultimatum.
5 days ago
Although the word did make a lot of difference, some fans felt that the decision was ridiculous.
5 days ago
The guest, who found the item online, didn't think it was the real deal until he heard its value.
6 days ago
The player Samantha secured the first big win of Ryan Seacrest's run on the show.
6 days ago