ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

AI Will Now Sniff out Fake Wine to Protect Consumers From Fraud; Here's how it Works

Machine Learning can now traces wine compounds to their vineyard origins
PUBLISHED DEC 31, 2023
Image Source: Photo by Timur Saglambilek | Pexels
Image Source: Photo by Timur Saglambilek | Pexels

The food and beverages industry is marred by counterfeiting and in many cases, consumers can't really be sure if they are being served what's mentioned on the labels. Food fraud has been on the rise, with the use of ingredients that aren't only meant to fool buyers, but can also damage their overall well-being. In a groundbreaking development, scientists have harnessed the power of artificial intelligence to tackle the issue of fraudulent wine sales.

The process of making fake wines involves the creation of cheap imitations of high-priced wines, and selling them for significant profits. To combat this, researchers have crafted a smart tool that uses artificial intelligence, essentially a computerized brain, to meticulously analyze the chemical composition of wines and trace their origins. The ultimate goal is to distinguish authentic wines from counterfeit ones.

Professor Alexandre Pouget from the University of Geneva in Switzerland has highlighted the prevalence of wine fraud, where individuals concoct bogus wines in their personal spaces, affix labels, and sell them for exorbitant amounts. The newly developed tool, according to Pouget, has the sensitivity required to differentiate between authentic and fake wines, marking a pivotal advancement in the fight against fraudulent practices.

Image Source: Photo by Ray Piedra | Pexels
Image Source: Photo by Ray Piedra | Pexels

To train this innovative tool, scientists turned to a sophisticated technique known as gas chromatography. This method, commonly employed in laboratories, facilitates the separation and identification of various compounds within a mixture. Unlike conventional approaches that focus on isolating individual compounds, the newly devised algorithm considers the overall chemical makeup of the wine. It then creates a distinctive signature for each wine, akin to a musical melody formed by the concentrations of numerous molecules. Every wine is traced back to its origin based on soil and grapes from a specific location.

In a practical test involving 80 wines from seven different estates in the Bordeaux region of France, the tool not only accurately identified the vine-growing regions accurately, but also revealed a geographical map of the area. Impressively, wines from distinct chateaux formed clusters on a two-dimensional grid, showcasing the program's ability to discern unique chemical signatures independent of the wine's vintage.

Image Source: Photo by Valeria Boltneva | Pexels
Image Source: Photo by Valeria Boltneva | Pexels

While the primary application of this cutting-edge technology is in fraud detection within the wine industry, Professor Pouget envisions broader applications. He believes the tool could be instrumental in enhancing the overall quality of wines throughout the winemaking process and ensuring a more cost-effective blending process. This could potentially revolutionize the art of winemaking, making high-quality blends more accessible to a wider audience.

Apart from fraud detection, AI has also played a key role in improving the production of wines by monitoring stress levels or water requirements in plants, vineyard health, and grape quality. Some growers even use sensors to keep an eye on factors such as temperature and humidity for improved cultivation at vineyards, so that better wine reaches the markets.

MORE ON MARKET REALIST
Lubetzky was the first to drop out but then came back as he was impressed by the entrepreneur.
2 hours ago
The appraiser took the guest's breath away as she was expecting to get much less for it.
3 hours ago
The show got close to hitting the record of the longest Bonus Round losing streak.
4 hours ago
She continued to be hyperactive throughout the game even with her answers.
6 hours ago
With four offers on the table, the founders of Bucket Golf smartly got a deal that they wanted.
8 hours ago
Fans took to Reddit to discuss if the show has gotten a little too social for its style.
1 day ago
When the Holy Grail toy came up to Harrison's table, he wasn't willing to let it go.
1 day ago
The founder of 'Noshi Food Paint' was down to the last shark for a deal.
2 days ago
Ashia who won $25,000 executed an epic celebration after her win in the "To The Penny" game.
2 days ago
Harrison was offering more than he usually does but the seller was also adamant.
2 days ago
It turned out that the gift came from one of the greatest American sculptors in history.
2 days ago
The guest who got the collection at an auction was shocked to find out its true value.
3 days ago
The guest who paid $15 for the storage cabinet was pleasantly surprised in the end.
4 days ago
The men of Shark Tank looked as dashing as ever in their red wigs from 'How to be a Redhead'.
4 days ago
It was a dream come true for many in the Pawn Shop to see the great WWE wrestler.
4 days ago
This was a rare occasion on which contestants made Harvey nervous on his show.
4 days ago
Fans are now getting concerned as the "accident-prone" host can't seem to find his balance.
5 days ago
Greiner put her foot down to get a deal with "Simply Fit Board" and it all worked out in the end.
5 days ago
Turns out Steve Harvey is quite sensitive about some of his facial features.
5 days ago
The TikTok creator exposed the political links of suppliers and manufacturers of these products.
6 days ago