ECONOMY & WORK
MONEY 101
NEWS
PERSONAL FINANCE
NET WORTH
About Us Contact Us Privacy Policy Terms of Use DMCA Opt-out of personalized ads
© Copyright 2023 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
MARKETREALIST.COM / NEWS

What is 'Banyun'? The TikTok Trend of Reposting Videos That can Lead to Account Suspension

The "banyun" trend, involving the reposting of viral videos from Chinese platforms to TikTok and Weibo, gains traction in China, driven by influencers' promises of quick monetization. However, TikTok's policies strictly oppose this practice, leading to potential account removals.
PUBLISHED DEC 5, 2023
 A demonstrator wears a mask as he tries to use his cell phone during a protest inside the Bay Area Rapid Transit (BART) | Getty Images | Photo by Justin Sullivan
A demonstrator wears a mask as he tries to use his cell phone during a protest inside the Bay Area Rapid Transit (BART) | Getty Images | Photo by Justin Sullivan
 A man holds an Apple iPad Mini as he uses Weibo app | Getty Images | Photo by studioEAST
A man holds an Apple iPad Mini as he uses Weibo app | Getty Images | Photo by studioEAST

The downside of trends gaining ground on social media is that content moderation often takes a backseat as revenue generation becomes a priority. As TikTok gains a global foothold, other social media platforms and players in digital commerce want to get a piece of the pie. As TikTokers are looking for ways to make money, mentors claiming to train them are thriving on dubious claims.

The "banyun" trend, a practice of reposting viral videos from Chinese social media channels to TikTok and Weibo, has gained momentum in China, driven by influencers and mentors promising quick monetization. Despite its increasing popularity, this strategy goes against TikTok's policies, leading to potential account removal, suspension, or permanent termination.

Individuals like 27-year-old Li Na have embraced the "banyun" approach, spending hours daily reposting edited viral clips in the hope of building a substantial following on TikTok. The allure lies in the prospect of monetizing content through TikTok's Creator Fund or affiliate marketing. However, influencers and mentors selling guides on "banyun" are promoting a dream that contradicts TikTok's content policies, posing a significant risk to those adopting the strategy. TikTok spokesperson Jamie Favazza announced the platform's policy of removing content and banning accounts engaged in "banyun" practices. The consequences of violating these policies can be severe, including account removal or permanent termination.

1.5 million passwords from the dating website eHarmony were hacked due to a earlier security breach | Getty Images | Photo by Ted Soqui
1.5 million passwords from the dating website eHarmony were hacked due to a earlier security breach | Getty Images | Photo by Ted Soqui

Mindy Liu's experience highlights the deceptive nature of the "banyun" trend. Intrigued by a post on Xiaohongshu about starting an e-commerce business on TikTok, Liu contacted Xindi Consulting and paid $550 for training. The mentor assured her of easy income through TikTok's Creator Fund and affiliate marketing. Liu received a detailed document outlining the steps, but her efforts did not yield the promised results. Attempts to contact her mentor proved futile as the account had been deleted, leaving Liu in financial distress.

Even those who achieve some success via "banyun" encounter challenges. Xiaoting Wang, who paid around $700 for training, found herself unable to reach the income levels promised by her mentor. The mentor disappeared when Wang sought further advice, leading her to sell her accounts due to the draining nature of the endeavor.

Despite these struggles, individuals like Li and Liu are not abandoning TikTok. Li plans to shift her focus to creating original makeup content, aiming for success without relying on "banyun." Meanwhile, Liu is exploring the potential of TikTok Shop, ByteDance's new e-commerce marketplace, joined by others in a WeChat group called "TikTok Players."

The growing interest in TikTok e-commerce suggests a shift in how individuals seek to monetize their accounts, emphasizing the need to adapt to legitimate strategies within the platform's policies. In conclusion, the "banyun" trend, while enticing for quick gains, poses risks of financial loss, scams, and account termination. TikTok's policies aim to curb such practices, urging users to explore legitimate avenues for content creation and monetization.

MORE ON MARKET REALIST
It came into existence during the English Civil War, when colonists in Boston seized an opportunity to create their own currency
12 hours ago
The vessel ended up with a hole and caused an oil spill that raised concerns among the locals.
16 hours ago
The artist and the owner of the artwork were unfazed since the banana would go bad at some point anyway.
20 hours ago
One of the customers contacted her employer after receiving her wage twice, and soon realized it was an error.
1 day ago
She first bought 20 tickets and then went back to buy 10 more after she had an intuition.
1 day ago
In an attempt to surprise Sandler, Spade ended up being more generous than he planned.
2 days ago
The man's presence at a women-only poker event also sparked a huge online debate.
2 days ago
He revealed that the piece of advice that changed his outlook toward money came from a celebrity business manager Lester Knispel.
2 days ago
The workers chose to stick to the company's core values and did the right thing.
3 days ago
The guest revealed that she didn't know about the trade mentioned on the disk when it was purchased.
3 days ago
The CEO at the local casino decided to make her birthday even more special by adding a gift to her winnings.
3 days ago
Sometimes things that don't shine turn out to be worth more than gold.
4 days ago
Spending on restaurants and hotels increased by 0.3 percent in May which was the single largest influence.
4 days ago
The Hollywood star said, "I've left more money on the table than any actor actually."
4 days ago
Many are now heading to the shop from far beyond the county to try their luck.
4 days ago
The duo also performed a cover of Adam Jenson's 2017 song “Street Fight”.
4 days ago
Pam, 83, said "I could have made a fortune, but it wasn’t to be. I’ve had a happier life than Marilyn ever had. I’ve no regrets."
5 days ago
Early 1980s was a special era as several rare coins were minted then.
6 days ago
According to reports, the fisherman from Puerto Princesa found the item over a decade ago while he was fishing in the sea.
6 days ago
For decades, the painting was hung in a shabby frame in the living room.
6 days ago