How Is Amazon Faring in North America?



North America supplied 70% of revenues

North America is Amazon’s (AMZN) largest retail region, contributing nearly 70.0% of overall retail revenues in the second quarter. However, the region is also a competitive hotbed, as North America is the domestic region of most of Amazon’s main retail competitors, including eBay (EBAY), Etsy (ETSY), and Walmart (WMT)

Amazon’s international e-commerce rivals such as Alibaba (BABA) have also been making a foray into North America. Last year, Alibaba entered into an agreement with the government of Mexico to help Mexican businesses sell their goods in China.

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North America retail revenues jumped 44%

Despite the North America region being crowded, resulting in stiff retail competition, Amazon has expanded at a double-digit rate in the region. In the second quarter, Amazon’s North America retail sales jumped 44.0% YoY (year-over-year) to $32.2 billion. Amazon’s North America retail sales grew 46.0% YoY in the first quarter, following its growth of 42.0% YoY in the fourth quarter of 2017.

Amazon’s global revenues grew 39.0% YoY in the second quarter. Etsy, a Google (GOOGL) cloud computing customer, grew its global sales by 30.2% YoY in the second quarter. eBay grew its global sales by 9.1% YoY in that period.

Google commands 6.0% of the global cloud market compared to Amazon’s 34.0%, according to Synergy Research.

Stimulating growth in Mexico

In Mexico, part of Amazon’s North America region, Amazon has tried to stimulate sales by introducing a variety of ways for consumers in the country to pay for goods bought from its online site. Mexican consumers can pay for Amazon purchases with cash or use an Amazon-branded debit card.

Walmart is also a huge retail player in Mexico. Walmex, Walmart’s Mexico subsidiary, reported an 8.1% YoY increase in revenues in the second quarter.


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