Black Friday sales
Source: Getty Images

Get Ready — 2022 Black Friday Ads Are Expected to Drop Soon!

Jennifer Farrington - Author

Oct. 10 2022, Published 11:57 a.m. ET

The most anticipated sale of the year is almost here — of course, we’re talking about Black Friday. While companies like Amazon began advertising deals comparable to those you might find on Black Friday in September (Amazon will hold its Prime Early Access sale on Oct. 11–12), most can agree there is nothing like a true Black Friday sale.

Article continues below advertisement

Although retailers seem to be keeping the details regarding their plans for the day following Thanksgiving under wraps, at least until their “pre-Black Friday sales” have passed, here’s an estimated timeline for when you can expect 2022 Black Friday ads to come out.

2022 Black Friday Ads are expected to drop soon.

Black Friday ad
Source: Getty Images

If you plan on doing some shopping this Black Friday, here’s when you can expect to see retailers launching their ads.

Article continues below advertisement


In 2021, Walmart held its second annual Deals for Days sale ahead of Black Friday. While it isn’t clear if the retailer will revive the sale for a third year, Walmart may drop its 2022 Black Friday ad on Nov. 12, 2022, so keep your eyes and ears open for updated information.

As you know, Walmart’s Black Friday sale is nothing to sleep on as it often puts some of the most coveted items of the year on sale.

Article continues below advertisement


Target hasn’t announced when its 2022 Black Friday ad will make its debut, though we suspect it will drop sometime around Nov. 14 or 15. Until then, Target has amped up its competitive side to offer weeklong Black Friday deals, which are available now through Thanksgiving week.

Target’s Weeklong Black Friday Deals event will feature up to 50 percent off new and trending items. During its pre-Black Friday sale, the retailer is also offering a Deal of the Day. So, if you’re in the market for kitchen appliances, electronics, or toys, you’ll want to check out Target’s ongoing sale and keep your eyes peeled for its 2022 Black Friday ad.

Article continues below advertisement

Best Buy

Best Buy is expected to release its 2022 Black Friday ad on or around Nov. 15. While the retailer will be keeping its doors closed on Thanksgiving for the third year in a row, reports Axios, that doesn’t mean it won’t deliver some pretty exciting sales.

Article continues below advertisement

But you won’t have to wait until Black Friday to score deals on some of Best Buy’s inventory as the retailer is kicking the holiday season off with a 48-hour flash sale which is slated to start on Oct. 11, the same day Amazon’s Prime Early Access sale debuts.

Home Depot

Home Depot will begin offering Black Friday deals on Oct. 31, though we predict it won’t drop its actual 2022 Black Friday ad until Nov. 15.

Article continues below advertisement


If you’re an avid Amazon shopper and are anxiously waiting for the e-commerce giant to release its 2022 Black Friday ad, you may have to wait until Nov. 16 to view it. It’s also likely Amazon will offer pre-Black Friday deals weeks before the event just as it has done in the past.


Do you need some household hardware or appliances? Lowe’s Black Friday ad is expected to drop sometime around Nov. 18.

Article continues below advertisement


Last year, Kohl’s launched a Black Friday preview sale on Nov. 5, so we suspect the retailer will unveil its 2022 ad around the same time.

Article continues below advertisement


Ulta will likely drop its 2022 Black Friday ad on Nov. 15, which will give you ample time to preview it and decide what items you’ll be adding to your holiday shopping list.

Sam’s Club

In 2021, Sam’s Club released its Black Friday sales ad around Oct. 21 and we suspect the retail warehouse club may follow the same timeline this year.

To ensure you’re kept up-to-date on Black Friday deals and ad release dates, consider following your favorite retailers on social media as this is often where they publish the latest news.


Latest Consumer News and Updates

    © Copyright 2022 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.