How Has Apple Been Faring in HDTV Streaming?



Roku continues to dominate HDTV streaming

According to a report from Parks Associates, Roku continues to hold the largest share in the HDTV streaming market. Apple TV (AAPL) sales have increased substantially YoY (year-over-year) as well, and the firm now has a 20% share in this segment. But Roku had a share of approximately 30% at the end of 2015.

Peer companies such as Amazon.com (AMZN) and Google (GOOG) (GOOGL) have slightly higher shares of 22%.

In 2014, Roku had a share of 34%, followed by Google’s Chromecast at 23%, Amazon’s Fire TV at 16%, and Apple TV at 13%. But driven by the launch of its fourth-generation Apple TV with the Siri remote, Apple saw the highest unit sales increase YoY in 2015.

How Has Apple Been Faring in HDTV Streaming?

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Apple TV announces its first show

In March 2016, Apple TV expanded its portfolio and forayed into video programming. The firm announced its first show for the Apple TV box. Apple stated that it is working with TV executives Ben Silverman and Howard Owens on an unscripted program regarding apps. Apple, however, did not mention other details, such as when the show will air or be available for the public to watch. Apple has long wanted to venture into original content and programming, a model Netflix (NFLX) has made popular.

Apple is also planning to create video programs for its subscription music service. According to reports, Apple is looking to create a six-episode series exclusively for Apple Music, which is Apple’s music streaming service available at $10 a month. The show, known as “Vital Signs,” will be loosely based on Dr. Dre’s “rags-to-riches” story.

Apple also competes with Pandora (P), which currently leads the Internet radio market. Google, Samsung, and Amazon have started to offer these services as well. Notably, Apple accounts for 12.9% of the Technology Select Sector SPDR (XLK).

Now let’s visit the Apple Watch.


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