Babies "R" Us: The Unstoppable Baby Empire – Here to Stay or Gone for Good?

For those who have forgotten, Babies "R" Us went out of business in 2018, but it's making a comeback in 2023. Find out more about the new store here.


May 5 2023, Updated 12:22 p.m. ET

Babies "R" Us storefront.
Source: Getty Images

Although many baby stores worldwide offer a wide range of products, we can't help but miss Babies "R" Us. The baby superstore provided parents with everything baby-related, and we mean everything, but sadly, it couldn't stand the test of time.

Article continues below advertisement
Article continues below advertisement

After several years in the dark, Babies "R" Us is back in the spotlight. We all know the brand folded back in 2018, so what's going on? Wait, is Babies "R" Us still in business? Here's everything we know.

A purple Babies "R" Us logo surrounded by colorful stars.
Source: Twitter/@BabiesRUs
Article continues below advertisement

Is Babies "R" Us still in business?

In a shocking turn of events, Babies "R" Us is making a comeback!

After WHP Global acquired the brand in 2021, the New York-based brand management firm made relaunching the store its top priority. By December 2021, WHP Global successfully opened a Toys "R" Us flagship store at the American Dream mall in New Jersey. Now, it seems the firm is ready to see Babies "R" Us back in the spotlight as well.

"Following the success of the Toys "R" Us flagship, which opened in 2022, we are thrilled to see Babies "R" Us back in the U.S. as part of the unparalleled retail experience that can only be found at American Dream," Don Ghermezian, president and CEO of American Dream, said via Forbes.

Article continues below advertisement
Article continues below advertisement

Don added, "We are excited to add the first Babies 'R' Us flagship to our robust retail and entertainment lineup and know that families with young children and expecting parents will be thrilled to have access to this incredible destination for all their baby related needs."

Article continues below advertisement

Yehuda Shmidman, the chairman and CEO of WHP Global, said in a press release that opening the flagship store is "a huge milestone in the return of Babies 'R' Us to the U.S.A., and it sets the stage for a national rollout of Babies 'R' Us in the future."

Article continues below advertisement

The 10,000 square-foot flagship store will be a "one-stop-shop for all things baby, offering a full range of products, services, and expertise to support the needs of new and expecting parents and families," per the official press release. The store will also offer many interactive experiences for its customers, including a "Stroller Test Track, Bon Voyage Photo-Opp station where parents can announce their new arrival, and a Wishing Tree, where friends and family members can share their well wishes for baby."

Article continues below advertisement

When did Babies "R" Us go out of business?

For those who have forgotten, Babies "R" Us went out of business in 2018. The brand, alongside Toys "R" Us, filed for Chapter 11 bankruptcy in 2017 and closed all U.S. stores by June 2018. Luckily, as we previously stated, WHP Global acquired the brand in 2021 and its preparing to make a major comeback.

The parking lot at a Babies "R" Us store sits nearly empty on January 24, 2018 in Chicago, Ill.
Source: Getty Images
Article continues below advertisement
Article continues below advertisement

Are Babies "R" Us and Toy's "R" Us owned by the same company?

Babies "R" Us and Toy's "R" Us are both owned by Tru Kids, which WHP Global acquired in 2021. WHP Global appears to be working diligently to keep the name of both beloved stores alive through the flagship stores it already launched and will launch in summer of 2023.

Can you shop online at Babies "R" Us?

As of this writing, you can't shop online at Babies "R" Us.

The official website features an "arriving soon" clip art on its homepage alongside a message that states, "Reimagining a new Babies "R" Us experience." Hopefully, the online shop will open soon, but for now, we highly suggest you take the opportunity to browse the Toys "R" Us catalog and stock up on any toys or games your little ones may enjoy!

More from Market Realist

Latest Retail & Wholesale News and Updates

    Opt-out of personalized ads

    © Copyright 2024 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.