The DynataGlobal team
Source: DynataGlobal Facebook

Why Dynata Keeps Calling You, and What To Do About It

Ruchi Gupta - Author
By

Apr. 28 2022, Published 5:31 a.m. ET

Like many Americans, you may have been getting a lot of Dynata phone calls recently. What is Dynata, and why are they calling you? How can you stop the calls?

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The research company, headquartered in Texas and Connecticut, tracks people’s online activities to try to understand their purchase behavior. Its insights are used by clients across a diverse range of industries, such as auto, healthcare, media, and financial services.

Dynata describes its mission as improving clients’ business by helping them get a better understanding of market trends. With that insight, clients can formulate more effective advertising campaigns.

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Source: DynataGlobal Facebook

Is Dynata a legitimate company?

With the spike in online scams, you may be wondering whether Dynata is legitimate. Rest assured that it is, and that it has been around for many years and through many name changes. The rebranding has been the result of mergers that have expanded the company's scope.

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Who owns Dynata?

The company started as e-Rewards Services in 1999, and went on to sign up more than 100,000 clients in only a few months. In 2007, Inc. magazine recognized it as one of America’s fastest growing companies.

In 2009, e-Rewards acquired U.K-based publicly traded company Research Now and took on that business name. Its major competitors included Survey Sampling International, which was controlled by private equity company HGGC. In 2015, Court Square, another private equity company, bought Research Now, and in 2018, Research Now and Survey Sampling International merged through a deal pushed by their private equity owners. The combined company became Dynata.

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Why is Dynata calling me?

By combining phone calls with its online tracking, Dynata can compile more accurate market research. The company may call people to complete survey questions about specific brands, or even about their political views. Calls may become more frequent as an election approaches.

How do I stop Dynata from calling me

Although Dynata isn't calling you to sell something, the calls can be annoying. If you no longer wish to be contacted by Dynata, the company will respect your decision. People in North America can call 1-833-757-1746 and ask Dynata to exclude them from its contact list. If you're outside North America, you can opt out of the contact list by calling 1-801-341-0764.

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