The video game Minecraft has been a cash cow for Unspeakable and other content creators since its 2011 release, especially because of its enduring popularity.
“I think it’s because of the way the game was built and designed,” Unspeakable, whose first name is Nathan, told The Houston Chronicle in 2015. “It was built as a sandbox game, where you can literally do anything. The community is so strong because of YouTubers and because of just the player base. With Minecraft, there’s a new thing every week. There’s a new, amazing map that comes out that someone made. Or there’s a new game mode.”
Unspeakable’s first YouTube paycheck was for $156.
Unspeakable explained to the Chronicle that he realized his YouTubing could be more than a hobby when his first paycheck arrived. “It was $156,” he said. “I didn’t even know getting paid on YouTube was a possibility. I was like, ‘Wow, this is crazy. This is a real thing. I can turn this into something that’s huge.’ It opened up my mind to a lot of different goals that I wanted to reach with this whole thing.”
In fact, the website Naibuzz reported in January that he likely gets $16,000 per day and $6 million a year from his UnspeakableGaming channel and $26,500 per day and $9.7 million per year from his Unspeakable channel.
It wasn’t always that way, of course. “Becoming a YouTuber is very similar to creating your own business,” he told the Chronicle. “It’s gonna take a lot of time to get momentum and build up and actually create somewhat of a source of revenue or views from it. If you don’t have the passion, and you’re not super-excited, and you’re not willing to be patient with it, then you’re not gonna make it. You’re just gonna end up giving up after a year of trying. It took me about a year-and-a-half to even start making over $100 a month.”
Unspeakable maintains multiple YouTube channels.
Nathan started UnspeakableGaming in 2012 and has racked up 10.5 million subscribers and 4.2 billion views. His Unspeakable channel came three and a half years later and has accrued 10.9 million subscribers and 4.4 billion views. Nathan is also behind the YouTube channels ASWDFZXCVBHGTYYN, which hosts “random Minecraft videos,” and Unspeakable 2.0, which goes behind the scenes of his content-creation process.
“It feels unreal,” Nathan said in a new interview with The Knockturnal. “Honestly, every day I wake up, and I’m just like, ‘Wow, this is crazy.’ I’m kind of living my dream because I’ve always wanted to be a YouTuber. That was always the goal. That was always my destiny, so it’s a pretty unreal feeling. It really is. But I also always think about when I first got started and how hard it was, and still now, it’s still not easy. I’m still struggling a lot and learning so much every day.”