TikTok Star Tabitha Brown Is Worth Millions Thanks to Her Vegan Lifestyle

Popular social media vegan chef Tabitha Brown was new to eating vegan when her YouTube video review of a Whole Foods vegan BLT sandwich went viral in December 2017. At the time, Brown was making ends meet as an Uber driver and she stopped in the market for a bite to eat.

By the time Brown was done with her Uber shift, her video had about 50,000 views, and those views doubled overnight, she told Jalen Rose in an article for the New York Post. Keep reading to learn more about the vegan chef and her net worth.

Brown's video of her reviewing a Whole Food's vegan BLT helped launch her career as an Emmy-nominated social media personality, actress, and vegan master. According to Exact Net Worth, Brown now has a net worth of $4 million. Her TikTok channel has 5 million followers and counting, plus she has more than 4 million Instagram followers and over 970,000 subscribers on YouTube.

After her video review of the Whole Foods vegan BLT went viral, Whole Foods signed her as a brand ambassador for the sandwich and plant-based lifestyle, she said.

“I haven’t drove Uber since then. It has literally changed my entire life just from that video,” Brown told Rose.

Brown probably never imagined that her career would start on YouTube when she first moved to California at age 19 with the hopes of becoming an actor.

Born and raised in North Carolina, Brown enrolled at the Miami International University of Art & Design after high school to study fashion design. But she soon realized her passion for acting was much stronger than it was for fashion.

"I woke up in the middle of the night — a Wednesday night, I remember like it was yesterday — and it was like 1:00 a.m. I called my dad and I said, 'Daddy, you need to come get me. I'm wasting your money.' I said, 'I'm supposed to be an actress. I can't do this right now,'" Brown told Entertainment Tonight in 2020.

But Brown discovered how hard Hollywood could be for aspiring actors. She was working two jobs just to afford her living expenses, and her Orange County apartment was a bit far from the Hollywood studios where she wanted to work.

So, she moved back to North Carolina to regroup, and she landed a gig as a co-host for a local late-night show on the WB Network. The job refueled her Hollywood dreams, and after two years, she moved back to California with her husband.

Between 2004 and 2016, Brown got a few small acting roles. Between acting and trips back to North Carolina to care for her mother, Brown took on other jobs to make ends meet, including driving for Uber.

Brown started eating a vegan diet in 2017, just a few months before she made the Whole Foods BLT video. Her daughter, Choyce, had suggested that the diet change may help Brown with her chronic pain, reports The New York Times. She joined a vegan challenge, and her headaches disappeared within just 10 days, she told the Post.

“After 30 days, I told my husband, ‘I’m starting to feel like my old self again,’ where I had almost lost hope before, and now I’m feeling restored. And I look back, and here we are going on almost six years, and it has truly changed my life and saved my life,” Brown told the Post.

Although Brown ditched her fashion design career for acting, now that she has become a celebrity, she has also been able to add fashion designer to the roster of her many talents. In May 2022, Target released a Tabitha Brown line of clothing. The store also carries Tabitha Brown-branded vegan food and kitchen essentials.

A year later, in May 2023, an exclusive Tabitha Brown Target collection was released, with items starting as low as $3. The collection mainly included items designed for outdoor entertaining.