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Bought these fan-favorite chocolates at Costco? FDA issues warning over risk of allergic reactions

A supplier of Costco's Dubai Styled chocolate issued a notice regarding misinformation of allergens.
PUBLISHED SEP 9, 2025
Representational image of a Costco store (left) and image of Dubai style chocolate at Costco (right) (Cover image source: Getty Images and Slobo and Instagram | costcofindsca)
Representational image of a Costco store (left) and image of Dubai style chocolate at Costco (right) (Cover image source: Getty Images and Slobo and Instagram | costcofindsca)

Costco has been called out for product quality by several consumers on social media in the past couple of years. In addition to that, it has also been forced to order massive product recalls over contamination issues. As part of the latest and probably one of its largest recalls, Costco has pulled viral Dubai Style Chocolates off its shelves. The dessert that took the internet by storm is also manufactured by one of Costco's suppliers, Rolling Pin, which has issued the recall. This has been done to minimize the risk of reactions because of a lack of information about allergens printed on its pack.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Shannon Fong (@costco.so.obsessed)


 

The retail giant shared a recall notice of the Dubai Style Chocolate item from Rolling Pin Baking Co., mentioning the details of the item and the concern about potential allergic reactions. "The allergen statement inadvertently listed 'gluten' as the allergen, rather than 'wheat,'" the notice read. The supplier further mentioned that while the risk of reactions is minimal since gluten is mentioned and found in wheat, out of an abundance of precaution, the recall was issued. "In addition, Kunefa (which is known to contain wheat) is also listed in the ingredient statement," the statement added.

Costco and the supplier further urged customers to return the product to their local store if they are allergic to wheat. "In the event there are any wheat allergies in your household, please return the item to your local Costco for a full refund," the notice read. Sharing the details of the product, the notice mentioned that the affected products carry the purchase dates of between May 1, 2025, and August 29, 2025. The statement also mentioned that the products remaining on the shelves have been pulled off. In the notice, Rolling Pin Baking Co. urged customers to call their customer support line at 1-833-331-2993 for any queries or concerns.

Representative image of customers walking by the membership counter at a Costco (Image source: Getty Images/Photo by Justin Sullivan)
Representative image of customers walking by the membership counter at a Costco (Image source: Getty Images/Photo by Justin Sullivan)

While the Dubai-style chocolate initially went viral at the start of 2024, its demand and popularity don’t seem to be fading away. For those unfamiliar, the dessert resembles a chocolate bar that’s filled with pistachio cream and toasted, shredded Kunefe, which is essentially baked phyllo dough. 


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by BOSS (@bossblue.eats)


 

While thousands of videos featuring the chocolate bar have gone viral on social media, one video shows the recently recalled product as well. In May, food TikToker Laney shared a video that now has over 120,000 likes, describing the dessert as “rich milk chocolate pralines with crunchy kadayif & pistachio filling.” In the video, the product was seen in a green bag that contained mini wrapped chocolates.


@laneygrn i found mini dubai choc bars at costco !!! @rollingpinsnacks #costcofinds #dubaichocolate ♬ original sound - laney

 

The product in the video also mentioned milk, soy, nuts (pistachio), and gluten, but not wheat, as the allergens. 

More on Market Realist:

Woman tries to return 2-year-old printer at Costco — then she finds a store employee with the same issue

New Costco policy has a major perk for executive members, but regular shoppers are frustrated

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