CFVI and Rumble logos on joined puzzle pieces
Source: Rumble Twitter

Ahead of the Rumble Merger, CFVI Stock Looks Like a Buy Below $10

Ruchi Gupta - Author
By

Jun. 15 2022, Published 5:48 a.m. ET

YouTube rival Rumble is gearing up to go public through a SPAC merger with CF Acquisition Corp VI (CFVI). The SPAC issued shares at $10 apiece to raise funds for the deal. Is CFVI stock a buy ahead of Rumble merger?

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Following the deal announcement, investors rushed to get their hands on CFVI stock, driving it up to nearly $20. The stock has since dropped more than 40 percent amid a selloff that has hit equities across the board. Now, investors are wondering whether they should buy the dip.

What does Rumble do?

Founded in 2013, Rumble operates a platform where people can upload videos to share with their fans, like YouTube. Although YouTube is popular, many creators are dissatisfied with it because of its restrictive terms. Rumble has positioned itself as an alternative to YouTube, emphasizing free speech.

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Source: Rumble Twitter

In addition to its flagship video platform, Rumble provides cloud computing services, where it competes with industry giants Amazon, Microsoft, and Google. Despite going up against titans, Rumble is gaining ground in the cloud market. Its notable customers include Donald Trump’s Truth Social platform, which has migrated its applications to the Rumble cloud infrastructure.

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Is Rumble a good investment?

Rumble currently relies on advertising for revenue, like YouTube and similar platforms. The digital advertising market is expected to continue to expand as more companies seek to connect with potential customers online. Rumble also has a growing cloud business, which can be highly profitable as Amazon’s earnings numbers have shown.

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As part of the SPAC merger, Rumble is set to receive $400 million in cash. The amount consists of $300 million that CF Acquisition raised from its investors, and $100 million obtained through PIPE transactions. Rumble plans to invest the money to attract more creators to its platform, to expand its cloud infrastructure, and for potential acquisitions.

When's Rumble's SPAC merger date?

The CF Acquisition SPAC requires the approval of its shareholders to close the Rumble merger, but it's likely that their vote will pass—a large number of the SPAC shares are in the hands of insiders backing the deal. The Rumble merger is expected to close in July or Aug. 2022.

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Is CFVI stock a buy below $10 ahead of the Rumble merger?

In SPAC arrangements, investors have the right to withdraw or redeem their money before they vote on the merger. Investors who want out redeem their shares at the listing price, which in this case is $10. Therefore, buying a SPAC stock below $10 offers an arbitrage opportunity if the deal falls through and the stock has to be redeemed. Additionally, buying SPAC stock at $10 presents a low risk to investors if the merger fails, because they’ll still get their money back.

The risk of Rumble stock falling below the redemption price looks minimal, considering its advertising and cloud opportunities. Its huge cash infusion also reduces the risk of Rumble having to dilute its stock to raise more money soon.

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