Who Is Todd Allen? New Bud Light Executive Comes in After Transgender Influencer Fiasco

Todd Allen's net worth may get a boost after taking over Bud Light's marketing executive role in the wake of the Dylan Mulvaney controversy.

Kathryn Underwood - Author

Apr. 24 2023, Published 11:46 a.m. ET

Todd Allen in a suit jacket
Source: Getty Images

The leadership at Bud Light has changed again. Todd Allen is taking over as vice president of marketing less than a year after Alissa Heinerscheid took on the role. Bud Light customers called for boycotts after a transgender activist announced her partnership with the beer brand. Here's what we know about Todd Allen's net worth and what he brings to the executive role.

Article continues below advertisement
Article continues below advertisement

Although there isn't much publicly available about Allen, what's clear is that Heinerscheid is leaving her vice president position for an undetermined amount of time, and Allen is stepping into that role. Allen has been with Anheuser-Busch InBev, or AB InBev, for years. Now, he will assume the role of VP of marketing after many believe Heinerscheid seriously damaged the company.

Todd Allen

Global Vice President of Budweiser, Vice President of Marketing at Bud Light

Net worth: $10 million

Todd Allen is an executive at Budweiser and more recently has been named the vice president of marketing for another AB InBev brand, Bud Light. He has over 20 years of experience in the marketing field and in building national brands.

Education: Associates degree in Collegiate Studies Social Sciences from Champlain College

Bachelor's degree in History & Political Science from Arcadia University

Earned certificates from Washington University in St. Louis and Northwestern University - Kellogg School of Management

Article continues below advertisement

How much is Todd Allen's salary and net worth?

Allen's salary, according to GlamourBiz.com, is about $431,000 per year as the vice president of global marketing for Budweiser. Adding on the vice president of marketing for Bud Light could increase his net worth considerably, which is currently estimated to be about $10 million.

Lukas Derksen and Todd Allen speaking on a panel during 2016 Advertising Week New York.
Source: Getty Images

Lukas Derksen and Todd Allen speaking on a panel during 2016 Advertising Week New York.

Article continues below advertisement
Article continues below advertisement

Here's a recap of Bud Light's Dylan Mulvaney controversy so far.

The reason for Allen coming in to lead the marketing efforts at Bud Light dates back to early April 2023, when transgender activist and influencer Dylan Mulvaney promoted Bud Light on her Instagram page. The company had sent a personalized Bud Light beer can to Mulvaney, who gained fame for the TikTok series "Days of Girlhood."

A number of prominent conservative leaders and celebrities have weighed in, sharing their outrage over Mulvaney being used in Bud Light's marketing campaigns. Caitlyn Jenner, for example, slammed Mulvaney and the brands partnering with her, tweeting, "We can be inclusive but not at the expense of the mass majority of people," The Daily Mail reported.

Article continues below advertisement

What happened to Alissa Heinerscheid?

According to Newsweek, Mulvaney has gone silent on social media in the weeks since the Bud Light backlash began. She hasn't posted anything since mid-April. Now, Heinerscheid has been replaced by Allen as vice president of Bud Light's marketing. Daniel Blake, the vice president over marketing across its "mainstream brands" and Heinerscheid's boss, is also taking a leave of absence, according to Newsweek.

Article continues below advertisement
Bud Light rainbow bottles
Source: Getty Images

Bud Light made rainbow bottles for the GLAAD Media Awards in 2019, but partnering with trans activist Mulvaney took it too far for some customers.

Article continues below advertisement

Here's a glance at Todd Allen's career path and history.

According to Rolling Stone, Allen has more than 20 years of experience in "fast moving consumer goods." He has a long history of marketing experience "developing and implementing strategies to build national brands, deliver profitable growth and drive market share."

Before he got started in the industry, Allen received an associate's degree from Champlain College and then a bachelor's degree from Arcadia University, from which he graduated in 1998. GlamourBiz.com also states that he earned "certificates" from Washington University in St. Louis and Northwestern University's Kellogg School of Management.

Article continues below advertisement
Article continues below advertisement

Some of Allen's professional roles have included roles at the following companies:

  • Labatt USA
  • Unilever
  • Labatt Breweries of Canada: Director of Marketing (2012-2015) and Chief Marketing Officer (2017-2020)
  • Vice President of Global Marketing for both Stella Artois and Budweiser

When Budweiser was named one of the Best Global Brands of 2021 by Interbrand, Allen spoke of some of the company’s recent initiatives. A partnership with the Biden administration to push COVID-19 vaccines and deepening campaigns in global football were among those efforts.

Allen stated, “Today’s consumer is absolutely looking for brands to address the issues facing the world.” To that end, Budweiser committed to brewing its beer with 100 percent renewable electricity by 2025.

More from Market Realist

Latest Anheuser-Busch In Bev SA/NV News and Updates

    Opt-out of personalized ads

    © Copyright 2024 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.