Rally Legend Ken Block Had a Mind-Blowing Net Worth — What Happened to Him?

Pro rally driver and DC Shoes co-founder Ken Block died Jan. 2, 2023, in a snowmobile accident. He had a net worth in the millions.

Danielle Letenyei - Author

May 15 2023, Updated 11:49 a.m. ET

The motorsports world was left mourning on Jan. 2, 2023, after the untimely death of pro rally driver Ken Block. Block, 55, was killed in a snowmobile accident in Utah. He not only left behind many devoted fans and family members, but also a hefty fortune he amassed from his career as a rally driver.

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“We are gutted to hear the news of the passing of rally icon Ken Block,” the American Rally Association said in a statement posted to Facebook. “He was a massive influence on everything he touched, including the global world of rallying. His stewardship within the ARA these past few years was invaluable, and he will be forever missed.”

What was Ken Block's net worth at the time of his death? Keep reading for all the details!

Ken Block

Pro Rally Driver and Entrepenuer

Net worth: $100 Million

Pro rally driver Ken Block was killed in a Jan. 2, 2023, snowmobile accident. Block co-founded the Hoonigan Racing Division and DC Shoes. His stunt driving videos on YouTube attract millions of viewers.

Birthdate: Nov. 21, 1967

Died: Jan. 2, 2023

Birthplace: Long Beach, Calif.

Wife: Lucy

Daughter: Lia

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Ken Block (far left) poses with his daughter and others.
Source: Instagram/@kblock43

Ken Block’s net worth skyrocketed after he sold DC Shoes.

According to Celebrity Net Worth, Block had amassed a net worth of $100 million at the time of his death. He built his wealth through several action sports pursuits such as skateboarding, motocross, snowboarding, and motor racing.

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Block was born in Long Beach, Calif., on Nov. 21, 1967. As an avid skateboarder, he helped found the skateboard shoe brand DC Shoes in 1994. The brand is still thriving in 2023 with more than 3 million followers on its Instagram page.

Block's real love, however, was racing. So, after DC Shoes was sold to Quicksilver in 2004 for $87 million, he took his talent behind the wheel of a rally car.

Block traded his skateboard for a rally car.

In 2005, Block was named Rally America’s rookie of the year and other accolades followed. By 2013, he had won five RallyCross medals at the X Games.

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“I have a problem. A carcaine problem. I really enjoy owning cars, but I collect them for a very real purpose — to race or drive them!” Block wrote on Instagram in 2018.

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In 2010, Block co-founded the Hoonigan Racing Division, and the Hoonigan lifestyle brand followed. According to the brand website, a "hoonigan" is defined as “a person who operates a motor vehicle in an aggressive and unorthodox manner, consisting of, but not limited to, drifting, burnouts, doughnuts as well as acts of automotive aeronautics.”

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Millions of viewers watch Block’s Gymkhana videos on YouTube.

And it’s Block’s "hoonigan" ways that he's most known for by even those who don’t regularly follow rally racing. His “Gymkhana” videos on the Hoonigan YouTube channel have gotten over 1 billion views by people tuning in to see his daring stunt driving.

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Block’s wife and daughter also race.

Block shared his love of racing with his wife, Lucy, and daughter, Lia, who have raced with him in the 2022 American Rally Association Championship, ESPN reports.

In his last Instagram post, Block encourages his followers to tune into his YouTube channel to see what happens with Lia’s rebuilt 1985 Audi Ur Quattro.

“Will her newly-refinished vintage Audi finally do a donut?? Or will this old car break in the attempt?” Block wrote on Instagram.

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Ken Block was killed in a snowmobile accident.

Block was killed when the snowmobile he was riding upended, landing on top of him. He was pronounced dead at the scene from injuries sustained in the accident, said the Wasatch County Sheriff’s Office in a statement.

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