Where Does NetApp Stand in the Global Storage Market?


Aug. 9 2018, Updated 3:35 p.m. ET

Market share of 6.8% in the global enterprise storage space

According to market research company IDC, worldwide enterprise storage systems revenue rose 34.4% YoY (year-over-year) to $13 billion in the first quarter. Total capacity shipments rose 79% to 98.8 exabytes in the quarter.

Revenue from original design manufacturers who sell directly to hyperscale data centers rose over 80% in the first quarter to $3.1 billion.

Dell Technologies (DVMT) continued to dominate this market with a share of 21.6% and revenue growth of 43%. Other major players included Hewlett Packard Enterprise (HPE), NetApp (NTAP), Hitachi, and IBM (IBM) with shares of 17.7%, 6.8%, 3.6%, and 3%, respectively.

NetApp, Hitachi, and IBM experienced falls in their market shares, as their revenue growths were slower compared to the overall industry’s growth. IBM’s market share fell from 4.7% in the first quarter of 2017 to 3% in the first quarter of 2018 as its revenue fell ~15%.

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Comparatively, the external enterprise storage systems market rose 19.3% YoY to $6.25 billion. IDC’s vice president of research for server and storage infrastructure, Eric Sheppard, stated, “Demand for public cloud resources and a global enterprise infrastructure refresh were two important drivers of new enterprise storage investments around the world. Solutions most commonly sought after in today’s enterprise storage systems are those that help drive new levels of datacenter efficiency, operational simplicity, and comprehensive support for next generation workloads.”

All-flash market

IDC has estimated the growth in the all-flash array market to have been 54.7% YoY at $2.1 billion in the first quarter. The hybrid flash array market rose 23.8% to $2.5 billion in the forecast period.

NetApp continued to lead the all-flash market with a share of 26.1% followed by Pure Storage (PSTG) at 11.2%, IBM at 5.6%, Hitachi at 3.2%, and China’s (FXI) Huawei at 1.1%.


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