US Still the Largest Market for Novo Nordisk
During 3Q16, Novo’s sales in the US rose 2% in local currency terms to 14.2 billion Danish kroner.
Nov. 1 2016, Updated 6:04 p.m. ET
Regional contribution
Novo Nordisk (NVO) records revenues from the following regional segments: US, Europe, International Operations, China, and the Pacific. With a ~51% share in total sales during the first nine months of 2016, the US remained the largest market for Novo followed by Europe, which had a ~19% share of total sales during the period. Novo dominates the global diabetes care market with a share of 27% in value terms. In this article, we’ll discuss the importance of the US in Novo’s success. The US held a 44% share in Novo’s overall growth during the first nine months of 2016.
Importance of US in Novo’s sales
During 3Q16, Novo’s sales in the US rose 2% in local currency terms to 14.2 billion Danish kroner. The strong growth of Victoza and Saxenda along with Tresiba supported growth in the region. Of Victoza’s sales growth, 77% came from the US. With increasing pricing pressure, Novo along with its peers Sanofi (SNY), Merck (MRK), and Eli Lilly (LLY) are poised to face a decline in diabetes drug sales.
In the US, Novo witnessed a decline in NovoLog and NovoLog mix. As noted by Novo, the major factors responsible for the fall were “lower prices, loss of contract with United Healthcare and a declining mix segment.” With increased competition in the US, Novo’s hemophilia portfolio faced a decline. However, the significant non-recurring positive adjustments to the Medicaid segment rebates for 2010 to 2015 did offset the fall during the first nine months of 2016.
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