Best Buy (BBY) has two operating segments—Domestic and International. The Domestic segment accounted for 84% of fiscal 2014 revenues. The International segment, which includes operations in Canada and Mexico, accounted for 16% of revenues.
Best Buy’s revenue mix is made up of six product categories:
- consumer electronics
- computing and mobile phone
The computing and mobile phone category is the largest, accounting for 48% of the Domestic segment’s fiscal 2014 revenues. The category includes laptops, desktop computers, tablets, mobile phones, and related accessories.
The consumer electronics category, which accounted for 30% of Domestic revenues, includes TVs, home theaters, digital cameras, DVD players, MP3 devices, and related accessories.
The entertainment category accounted for 8% of Domestic revenues. It includes video gaming, DVDs, CDs, Blu-rays, and computer software.
The appliances category, which includes large and small appliances and kitchen and bath fixtures, accounted for 7% of Domestic revenues.
Emerging growth categories
According to Consumer Electronics Association, or CEA, projections, new product categories are expected to grow 108% in 2015. These emerging categories include the following:
- 3D printers
- 4K ultra-high-definition televisions
- connected thermostats
- unmanned systems – unmanned aerial vehicle and home robots
- IP (Internet protocol) cameras
- wearables – health and fitness devices, smartwatches, and smart eyewear