By now, former Pittsburgh Steelers quarterback Terry Bradshaw has been an NFL commentator for more than twice as long as he was an NFL star, and his TV career keeps expanding. (Fox hasn’t said how much Bradshaw makes for co-hosting Fox NFL Sunday, but one online report estimates his salary at around $1 million per year.)
Alongside offering sports commentary, Bradshaw stars in the E! reality show The Bradshaw Bunch. He’s also an occasional TV and film actor, and he recently competed on The Masked Singer.
Now, Bradshaw is getting another closeup in HBO special Terry Bradshaw: Going Deep. The special—which premieres on Feb. 1, 2022, at 9 p.m. ET—combines interviews, archival footage, and excerpts from Bradshaw’s stage show to offer “a first-person account of one of the most popular and versatile sports personalities of modern times,” HBO says.
Bradshaw became a football analyst after his Steelers career, and thought he was out of a job when CBS lost the NFC
Bradshaw was the No. 1 pick at the 1970 NFL draft, and the bet paid off for the Steelers. As quarterback, Bradshaw led the team to four Super Bowl championships, six AFC championship games, and eight consecutive playoff appearances (1972 –79). He was a two-time Super Bowl MVP and a four-time All-Pro.
The athlete retired in 1984 and became an NFL game analyst for CBS that year. In 1993, however, Fox snapped up the rights to the NFL’s National Football Conference games, and Bradshaw apparently thought his TV career was over.
“I’m thinking, ‘I’m out of a job,’” Bradshaw told The Ringer in a 2018 oral history about that pivotal moment. “I called my uncle and I said, ‘Look, we just lost the football package to Fox. We got to sell all my cattle, all my horses.’ And we did. In two weeks, I sold everything. Couldn’t afford to keep ‘em.”
As a "Fox NFL Sunday" host, Bradshaw has added three Sports Emmy Awards to his trophy haul
And Bradshaw has stayed with the program ever since, helping Fox NFL Sunday become what Fox Sports calls “America’s most-watched NFL pregame show” and earning Sports Emmy Awards in the Outstanding Sports Personality/Analyst category along the way.
Now, Bradshaw is getting a special tribute with HBO’s Going Deep. “There is no one in sports quite like Terry Bradshaw,” director Keith Cossrow, an NFL Films documentarian, said in a press release. “He’s been in our lives for more than 50 years. We’ve seen him struggle, we’ve seen him on top of the world, he’s made us laugh, and he hasn’t been afraid to cry. And there is no one better to tell his extraordinary story than Terry himself. We are thrilled to have made this special with him.”