Disney World’s Daily Revenue Is Anything but Mickey Mouse
If you’ve ever bought Disney World park passes for your family, you'll know they're not cheap. And Walt Disney World is just one of the brand’s many theme parks around the world. How much does Disney World make per day?
It’s difficult to pin down an exact figure for Walt Disney World alone, as the company doesn’t break down its revenue by individual park. However, you can find out how much the parks and products segment earned.
In fiscal 2022's first quarter, Disney parks had record revenue
In Feb. 2022, the Walt Disney Company, which trades on the NYSE as "DIS", reported its earnings during fiscal 2022's first quarter (ended Jan. 1, 2022). CEO Bob Chapek stated the company had a “very strong start to the fiscal year” and “record revenue and operating income at our domestic parks and resorts.”
In fiscal 2022's first quarter, Disney's parks, experiences, and products revenue was $7.234 billion. Over 90 days, that works out to about $80.38 million per day. And in fiscal 2021, Disney made $67.418 billion in revenue and annual income of $7.766 billion, or $184.7 million in revenue and $21.28 million income per day. Of course, those numbers are spread over the entire category of parks, experiences, and products, not just the Disney World property.
Disney continues to feel the impact of the pandemic
Early in the COVID-19 pandemic, in spring 2020, Disney's parks in Orlando closed down—a rare occurrence in the company’s near-50-year history. It was the first instance of any Disney park closing due to illness. Previous closures had happened due to Hurricane Floyd in 1999 and for a day following the terrorist attacks on Sept. 11, 2001.
The pandemic's prolonged closure of the parks forced the company to pay sidelined workers for several weeks before eventually furloughing them. The parks didn’t reopen until July 2020, and even then, strict measures were put in place to prevent COVID-19 transmission.
In its most recent earnings report, the company stated that its domestic parks were now “generally operating without significant mandatory COVID-19-related capacity restrictions.”
Disney is also dealing with fallout from its stance on the "Don't Say Gay" bill
Disney's earnings reports have not yet reflected the effects of its political stance on the "Don't Say Gay" bill, which has been controversial for some Disney fans. Whereas Disney initially tried to stay on the sidelines, after governor Ron DeSantis signed the bill, Disney CEO Bob Chapek stated that the company supports its LGBTQIA+ community and doesn't support that legislation.
As a result, many lifelong fans are upset with Disney and have declared they will no longer visit its parks or subscribe to Disney+.