Apple: A Look at the Mac Segment’s Performance in Fiscal 4Q16



Mac revenue fell 17%

Apple (AAPL) saw a 17% YoY (year-over-year) fall in its Mac revenue. Its revenue in this business segment fell to $5.7 billion in fiscal 4Q16 from $6.9 billion in fiscal 4Q15. Unit shipments were also down, falling 14% YoY to 4.9 million from 5.7 million in the same period.

According to IDC Research, Apple’s market share in the PC (personal computer) segment fell in 3Q16 (or fiscal 4Q16). According to IDC, Apple’s share in the PC market fell to 7.4% in 3Q16 from 8.1% in 3Q15. IDC stated that “Apple shipments continued to decline as the company prepares to refresh its PCs.”

Apple CEO Tim Cook stated that “our Mac installed base reached a new all-time high at the end of the September quarter and we’ll have some exciting news to share with current and future Mac owners very soon. We ended the quarter below our four to five week target range for Mac channel inventory.”

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Other major players

China’s (FXI) Lenovo (LNVGY) saw its PC shipments fall 3.2% YoY to 14.5 million units. Lenovo was the largest manufacturer and accounted for 21.3% of the overall market. HP (HPQ) was in second place, with a 21.2% market share and shipments of 14.4 million units. Dell remained the third-largest manufacturer, with PC shipments of over 10 million units and a 15.8% share.

Apple’s US market share also fell, to 11.8% in 3Q16 from 13.9% in 3Q15. Dell, HP, and Lenovo, the other top players in this region, had market shares of 26.2%, 29.9%, and 15.2%, respectively, as of the end of 3Q16. Apple’s shipments in North America fell 13.2% to 2.1 million units in 3Q16.

The PC market has seen declining sales in the last few quarters. Last year, global PC shipments fell below the 2008 level, to 300 million units.


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