Select service brands
Hotels that offer accommodation with limited services and amenities are called select service hotels. Hyatt (H) operates about 37,500 rooms and two brands under this segment.
Hyatt Place was launched in 2006 and offers a casual hotel experience for business travelers. Hyatt Place properties are usually located in urban, airport, and suburban areas. They also serve leisure guests and families, as well as offering space for small meetings and events.
Hyatt House is the extended-stay hotel format under Hyatt Hotels. Hyatt House provides a residential atmosphere, and the properties are located in urban, airport, and suburban areas.
Hyatt Ziva properties comprise large, all-inclusive resorts serving families and groups in unique tourist destinations.
Hyatt Zilara properties are adults-only, all-inclusive resorts that provide a sophisticated and intimate experience in tourist destinations. This brand offers diverse food and beverage options, serving couples and small groups.
Hyatt Residence Club sells timeshare intervals and fractional ownerships in Hyatt Residence Club–branded resorts.
Investors can gain exposure to the lodging sector by investing in the iShares US Consumer Services ETF (IYC). IYC invests 11.5% in the lodging sector, which includes 0.5% in Marriott (MAR), 0.4% in Starwood (HOT), and 0.39% in Hilton (HLT).