Domino’s Pizza: Serving 1.5 million Pies a Day

Domino’s Pizza had a 13% market share of the quick service restaurant industry in the US as of December 2014.

Adam Jones - Author

Mar. 26 2015, Updated 1:30 p.m. ET


Business overview

Domino’s Pizza (DPZ) is a pizza restaurant that has 11,600 restaurant units spread across 75 countries. According to the latest company filings, Domino’s serves about 1.5 million pizzas per day, globally. The company opened its first franchised restaurant in 1965 and went international in 1983.

According to market researchers the NPD Group and CREST, Domino’s had a 25% share of the US pizza delivery market as of year end, December 2014.

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The simple menu

Domino’s Pizza’s menu mainly offers pizza with a choice of crusts, pasta, oven-baked sandwiches, chicken wings, sides of bread items, sodas, and desserts. The company also offers local toppings in its different markets—like spicy cheese in its Indian market and squid in Japan.

Restaurant companies such as Burger King (QSR), McDonald’s (MCD), Papa John’s (PZZA), and Pizza Hut under the umbrella of Yum! Brands (YUM) fall under the QSR, or quick service restaurant, category. Domino’s Pizza had a 13% market share of the QSR industry in the US as of December 2014.

You can also find MCD in ETFs such as the Consumer Discretionary Select Sector SPDR Fund (XLY), which invests about 4% in the company. MCD stock also makes up 3% of the iShares U.S. Consumer Services ETF (IYC).

Series overview

In this business overview series, you’ll learn more about Domino’s Pizza—its financial performance, what drives its revenues, what its competition is like, its latest earnings overview, and its stock performance over the years.

In the next part of this series, we’ll look at Domino’s competitive environment in greater detail.


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