Doja Cat's Taco Bell Endorsement Helps Bring Back the Mexican Pizza
If you’re one of the people upset that Taco Bell took the Mexican pizza off the menu, you’ll be happy to know it’s coming back thanks to an endorsement from Doja Cat.
Apr. 18 2022, Published 2:20 p.m. ET
If you’re one of the thousands of people upset that Taco Bell took the Mexican pizza off the menu, you’ll be happy to know it’s coming back thanks to a special endorsement from rapper Doja Cat.
Over the weekend, Doja Cat announced the return of the fan-favorite during her performance at Coachella. “I brought back the Mexican pizza, by the way!” she yelled to fans.
First introduced to the Taco Bell menu in 1985, the Mexican pizza is made of two crispy flour tortillas layered with beans, sauce, seasoned beef, melted cheese, and tomatoes. Taco Bell took the pizza off the menu in 2020.
In March, Doja posted a riff about her love for the discontinued Mexican pizza, which was viewed over 13 million times and received over 8 million likes.
“This ain’t even Mexican food but I don’t care when the clock hits 2 a.m.,” sings Doja Cat in the TikTok video. “Mexican pizza is the pizza for you and me.”
Doja Cat said the Mexican pizza jingle on TikTok was contractual.
In a TikTok post a day earlier, Doja Cat told her fans that the “jingle” she was writing was contractual through her agreement with Taco Bell. “I know it’s bad,” she says in the March 8 TikTok post.
“Pretty sure the jingle was your idea,” Taco Bell responded in the comments.
Doja Cat has been vocal over the past few years about her desire for Taco Bell to bring back the menu item that it discontinued in 2020. “Please @tacobell bring back Mexican pizza and spicy potato soft taco. I’m asking you nicely first,” Doja Cat tweeted on September 3, 2020.
Doja Cat’s tweet about Mexican pizza prompted Taco Bell to approach her about an endorsement deal, Tracee Larocca, Taco Bell's head of brand creative, told Insider.
“After Doja went viral in 2020 for asking us to reinstate our Mexican pizza and spicy potato soft taco, we knew we wanted to work with her,” Larocca told Insider.
How much did Doja Cat make on the Taco Bell endorsement?
It isn't clear how much Taco Bell is paying Doja Cat for her endorsements. Doja, the “voice of the Taco Bell people,” has been doing endorsements for the fast-food chain since teaming up with the brand for a Super Bowl commercial titled “The Grand Escape.” The commercial was part of Taco Bell’s “Live Más” marketing campaign.
“It’s no secret I’m a major Taco Bell fan which has made my role with this campaign all the more fun,” said Doja Cat. “I’ve enjoyed every moment of this campaign, especially the ones where we get to break all the rules, and look forward to continuing collaborating with the brand.”
But she isn’t the only fan who played a role in bringing the Mexican pizza back, the company says. Over 200,000 people have signed a Change.org petition asking for the menu item’s return.
The Mexican pizza will return to Taco Bell menus on May 19.
On April 18, Taco Bell announced that the Mexican pizza will be available in restaurants on May 19. Loyalty members will get early access to the menu item on May 17.
