Source: Getty Images

Can You Buy UFC Stock?



UFC (Ultimate Fighting Championship) is a professional mixed martial arts league. It has grown into a multibillion-dollar enterprise. UFC's roster of fighters is among the highest-rated in mixed martial arts sport. If you are impressed by UFC’s business, you may wonder if you can invest in the company. Does UFC have stock that you could buy on Robinhood or other online brokers?

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UFC launched in 1993. It was founded by Art Davie, David Isaacs, Bob Meyrowitz, Rorion Gracie, Campbell McLaren, and John Milius. UFC organizes and produces martial arts events around the world. Its most famous fighters include Conor McGregor, Jon Jones, and Anderson Silva.

Source: Getty Images
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Dana White has been the UFC president since 2001. He has spearheaded deals with ESPN and other media organizations, which has helped boost UFC’s revenue and popularity. Dana White has a net worth of $500 million.

Can you buy UFC stock?

It seems like investing in UFC could be rewarding. However, you can’t buy UFC stock the way you would buy Tesla or Amazon stock. UFC is a privately held business, which makes it difficult for public investors to gain access to it.

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Private companies have documents that govern their operations and how they can admit new investors. Still, SEC rules restrict participation in private capital markets. Therefore, even if private UFC stock was accessible, you wouldn't get to purchase a stake in the business unless you qualify as an accredited investor

Who owns UFC?

UFC is owned by a group led by Endeavor Group Holdings and includes Silver Lake Partners and Kohlberg Kravis Roberts. In addition to UFC, Endeavor also owns Miss Universe and IMG. UFC partial owner Silver Lake Partners is also a large investor in Twitter. Silver Lake Partners joined Facebook in investing in India’s Jio Platforms.

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Is Endeavor a public company?

UFC parent Endeavor isn’t a public company. In 2019, Endeavor canceled its long-anticipated IPO at the 11th hour. Endeavor IPO stock had been scheduled to debut on the NYSE under the ticker symbol “EDR.” The company hoped to raise more than $600 million with the public listing. 

However, weak stock market conditions, made apparent by the lackluster debuts of Uber and Lyft, caused Endeavor to drop its IPO plan. Before it pulled the plug on the listing plan, Endeavor tried to spark investor interest in its stock by lowering the price from the original range of $30–$32 to $26–$29. Investors who couldn’t access UFC stock directly hoped that the Endeavor IPO would give them a chance to get exposure to the business.  

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Source: Getty Images

Does Ari Emanuel own UFC?

Ari Emanuel is the CEO of Endeavor, which owns UFC. In addition to being the CEO, Emanuel has a substantial stake in Endeavor. Emanuel's net worth highlights the success of UFC and other businesses that Endeavor runs. 

Emanuel’s net worth is estimated at $450 million. He would have received a big payday if the Endeavor stock IPO happened. In addition to seeing his base salary rise to $4 million a year from $1 million, Endeavor offered Emanuel a generous bonus and stock awards if the IPO stock performed well.


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