More From Adrian Newman
What Does Wendy’s Future Look Like?
Innovation, consumer-facing technological development, and brand building with its franchisees are going to be the three crucial aspects of Wendy’s future.
Healthy Food: Antibiotic-Free Chicken Is Gaining Importance
According to a study by researchers at John Hopkins University, the arsenic in served chicken isn’t healthy. It could increase consumers’ cancer risk.
Wendy’s Improvements Increased Its Same-Store Sales
The Image Activation program was positive for Wendy’s same-store sales growth. It produced a higher average check.
Wendy’s Advertising: Has It Been Effective?
Wendy’s (WEN) company-owned and franchised restaurants contribute towards its advertising. In 2014, Wendy’s advertising cost percentage to sales was less than 1%.
Wendy’s New Design: A Fast-Casual Restaurant
Experts believe that Wendy’s new outlets have a fast-casual restaurant look. The new generation is attracted to fast-casual restaurants.
Why Did Wendy’s Start Its Image Activation Program?
From 2011 to 2012, Wendy’s (WEN) started its Image Activation program. It’s a program to remodel restaurants. It plans to remodel almost 1,331 restaurants.
Analyzing Wendy’s Franchise Agreements
Wendy’s franchise agreements are only renewable after ten years. Wendy’s rental income from franchisees grew from $27 million in 2013 to $68 million in 2014.
Emerging Markets: Wendy’s International Expansion Plans
Wendy’s performance has been based on the economy, consumers’ preferences, and spending patterns in the US. International expansion will have its own complexities.
QSCC: Wendy’s Supply Chain Management
QSCC (Quality Supply Chain Co-op, Inc.) is an independent non-profit organization that’s responsible for the Wendy’s (WEN) supply chain management.