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Comparing Shake Shack’s and Chipotle’s Revenue Growth Prospects

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Analysts’ revenue estimates for SHAK

For 2019, Shake Shack’s management forecasts its revenue to be in the range of $576 million–$582 million with its SSSG (same-store sales growth) expected to be between 1% and 2%. The management also plans to open 36–40 company-owned restaurants and 16–18 franchised restaurants this year.

Analysts expect Shake Shack (SHAK) to report revenue of $585.8 million in 2019, which represents a rise of 27.5% from $459.3 million in 2018. The revenue growth is expected to be driven primarily by the opening of new company-owned and franchised restaurants. The company’s positive SSSG is also likely to contribute to the company’s revenue growth.

SHAK’s management continues to focus on menu innovations, enhancing the customer experience through the remodeling of its old restaurants, expansion of digital channels, and automatization of the administrative process to drive its SSSG.

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Analysts’ revenue estimates for Chipotle

For 2019, analysts project Chipotle Mexican Grill (CMG) to post revenue of $5.42 billion, which represents a rise of 11.5% from $4.86 billion in 2018. The opening of new restaurants and positive SSSG are likely to drive the company’s revenue this year. The company’s management expects to open 140–155 new restaurants this year, while its SSSG is forecasted to be in the mid to high single digits.

Chipotle is planning to expand its digitized make-lines to all its restaurants by the end of this year. The company has also introduced mobile order pickup shelves in all of its relevant restaurants by the end of the first quarter. Along with these initiatives, the growth in the membership of its loyalty program, Chipotle Rewards, menu innovations, and various marketing and promotional programs are likely to drive the company’s SSSG this year.

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