Data Fabric strategy
NetApp (NTAP) is depending on its Data Fabric strategy and other solutions to acquire new customers, expand its presence among existing customers, and create new business opportunities. In fiscal 2018, NetApp was one of the market leaders in all-flash arrays and was named a leader in Gartner’s Magic Quadrant. This quadrant ranked IBM (IBM), Hewlett Packard Enterprise (HPE), and Pure Storage (PSTG) as other leaders in all-flash arrays.
In fiscal 2018, NetApp entered the hyper-converged infrastructure market with an enterprise-grade offering and has captured the shift to the cloud with several industry partnerships. During the company’s Q4 2018 earnings call, CEO George Kurian said, “Clear innovation leadership, coupled with strong go-to-market execution has enabled us to gain share in all key product categories, and in every geography.”
Data-driven transformation an opportunity for NetApp
As enterprises are now undergoing a data-driven digital transformation to improve business performances, they also require solutions catering to diverse platforms, including data centers, multiple clouds, and enterprise edge. NetApp believes it is positioned to help customers derive business value and a competitive advantage by leveraging data, irrespective of the location.
In its Q4 2018 earnings call, NetApp stated that it lets customers take “advantage of capabilities in the cloud across multiple hyperscalers, operate with hyperscaler cloudlike infrastructure and modernize traditional IT with flash and connections to the cloud. The Data Fabric connects customers to all the leading public cloud solutions and provides industry-leading data services across public cloud, private cloud, and the enterprise.” NetApp also stated that its Data Fabric solution is leading the industry because competitors are struggling to adapt to a new era of hybrid cloud strategies.