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Who Are Alphabet’s Major Cloud Customers?

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Apr. 6 2018, Published 8:14 a.m. ET

G-Suite reaches 4.0 million paying customers

During its last earnings call, Alphabet’s (GOOGL) Google said that the number of customers signing up for cloud contracts worth more than $1.0 million tripled between 2016 and 2017. The company added that it signed up big brands such as Bed Bath & Beyond (BBBY), Mattel (MAT), Keller Williams, and Tyco Retail Solutions as cloud computing customers during 4Q17.

In March, Airbus said it was shifting its workforce to Google’s G-Suite from Microsoft Office (MSFT). G-Suite is the brand name of Google’s cloud-based office productivity tools, which compete with Microsoft’s Office software. Google G-Suite hit a milestone of more than 4.0 million paying customers at the end of 4Q17.

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Spotify buying cloud services from Google

In the regulatory filings ahead of its initial public offering, streaming music provider Spotify (SPOT) disclosed that it was buying cloud computing services from Google for roughly $450 million over the next three years.

Snap (SNAP) also disclosed last year that it was buying cloud computing services from Google for $2.0 billion over the next five years. Snap also buys cloud services from Amazon (AMZN), whose AWS (Amazon Web Services) unit is the world’s top vendor of public cloud computing services, according to Synergy Research. Apple is also a Google cloud customer.

Google keen to draw large enterprise customers to its cloud

In 2015, Google hired VMware (VMW) co-founder Diane Greene to run its cloud computing business as part of a push to attract large enterprise cloud customers.

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