In 2017, McDonald’s (MCD) posted SSSG (same-store sales growth) of 5.3%, which is its strongest performance in the last five quarters. MCD posted SSSG of 3.8%, 1.5%, -1.0%, and 0.2% in 2016, 2015, 2014, and 2013, respectively.
The United States
This segment posted SSSG of 3.6% with the comparable guest count increasing by 1.0%. During this period, the company expanded its All-Day Breakfast menu and launched its national beverage value program.
Also, the company has expanded its mobile order and pay facilities and delivery services to more restaurants. It deployed EOTF (Experience of the Future) in 3,000 restaurants by the end of 2017.
International Lead Markets segment
This segment posted SSSG of 5.3% with the comparable guest count increasing 2.3%. During the same period, the United Kingdom and Canada posted strong performance. This SSSG was driven by the conversion of restaurants to EOTF, the expansion of delivery services in Australia, the implementation of mobile orders and pay facilities in more restaurants, and menu innovations.
High-Growth Markets segment
This segment posted SSSG of 5.3% with the comparable guest count increasing 1.8%. During this period, China posted strong performance figures.
Foundational Markets segment
This segment posted SSSG of 9.0% with its comparable guest count increasing 3.3%. Japan and Latin America posted strong performance figures during this period.