Fiat Chrysler’s Europe sales
In February 2018, Fiat Chrysler Automobiles’ (FCAU) European sales totaled ~84,000 vehicle units. This reflected a fall of 4.2% from its European market sales of ~88,000 in the same month of 2017.
In comparison, FCAU’s US market sales fell 1.4% YoY (year-over-year) to 166,000 vehicle units in February. This was the 18th month in a row during which the company’s total US sales witnessed a fall. Now, let’s take a closer look at some key highlights from FCAU’s European sales.
Fiat Chrysler Automobiles was formed in 2014 after the merger of American auto giant Chrysler and Italian auto company Fiat SpA. The Italian-American company was listed on the NYSE on October 13, 2014.
Brand-wise European sales
FCAU offers its vehicles under five key brands in the European market, namely Fiat, Lancia/Chrysler, Jeep, Alfa Romeo, and Maserati.
The company’s Jeep brand vehicle sales jumped 50.2% YoY to more than 12,000 units. In the first two months of 2018, Jeep sales in the region rose 59.8% YoY to more than 25,000 units.
Similarly, the European sales of FCAU’s luxury brand, Alfa Romeo, rose 17.1% YoY to ~7,400 units in February 2018. In 2017, Alfa Romeo sales were ~86,000, up 29.5% YoY.
In contrast, Lancia/Chrysler’s February 2018 sales witnessed a massive fall of ~42.5% YoY in Europe to 4,200 units. Likewise, the European sales of Fiat vehicles stood at ~60,000 units, down 8.8% YoY.
Note that FCAU’s profit margins have risen significantly in the last seven consecutive quarters. Despite recent positive growth in its profitability, Fiat Chrysler’s profit margins are still lower than those of its peers (IYK) Ford Motor Company (F), General Motors (GM), and Toyota Motor (TM). Higher operational costs and worse manufacturing efficiencies have been two of the key drivers of FCAU’s lower profit margins, so the company has been striving to improve its manufacturing efficiencies in order to see improvements.
In the next article, we’ll see how Ford’s February 2018 sales were in Europe.