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A Look at BlackBerry’s Enterprise Software and Services Segment

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Key growth areas

BlackBerry (BBRY) has identified four synergistic growth areas that are poised to drive its long-term revenue. The first is the company’s unified endpoint management (or UEM) business for enterprises. The second is embedded software that enables mobile endpoints such as connected cars. The third is asset tracking, including radar, and the fourth is technology and IP (intellectual property) licensing.

As we learned earlier, BlackBerry experienced revenue growth of over 11% in its enterprise software and services segment in fiscal 3Q18.

Major wins in enterprise software and services

In fiscal 3Q18, Germany’s (EWG) government approved BlackBerry’s SecuSUITE, the company’s combined offering of secure voice and endpoint management software. This solution is believed to be ideal for Samsung’s (SSNLF) KNOX, and it works on Smartphones and tablets. BlackBerry also gained traction in India (INDA) as it closed an endpoint management deal with one of the country’s largest public-sector banks in partnership with Tata Communications.

BlackBerry has also added two enterprise channel partners, namely Saka Energi and Telkomsel. While Saka Energi is an oil and gas company, Telkomsel has previously partnered with BlackBerry. Telkomsel is a key technology provider to the Indonesian government and has launched an enterprise plan that includes BlackBerry’s UEM bundles.

Other major wins for BBRY include deals with Deutsche Bank (DB), Austria National Bank, Hydro One, Wisconsin Energy Group, and Change Healthcare. While Deutsche Bank announced that it would be moving away from BlackBerry Smartphones, it has selected the company’s endpoint management software.

CEO John Chen said, “Part of the deal of the Deutsche Bank includes 5,000 seats in APAC region from a competitor, and they’re switching from a competitor to BlackBerry. We continue to be recognized as, by the way, a leader by the industry analysts.” Forrester has named BlackBerry a leader in its EMM Wave Report for the third consecutive year.

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